NCOALink vs Address Change Service: How to Choose

Posted on Apr 3, 2017

Although NCOALink® and Address Change Service (ACS), are both Change-of-Address (COA) services maintained by the USPS®, each one serves a different purpose and can provide different results. The USPS recommends “to use NCOALink  prior to the mailing and ACS to pick up the additional moves and the reasons for nondelivery other than a move.” It is possible for a COA to never match using NCOALink, which can happen due to various reasons, making ACS an important step in data...

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Address Change Service (ACS) Explained

Posted on Apr 3, 2017

Recently the USPS® made one of its most efficient Move Update methods free when used with a Full Service mailing. The sheer variety of options and possibilities for ACS can make it feel daunting to navigate, however, the benefits are worth it once you determine which of the dozens of service options best fit your needs. First, before we even delve in to the different service options available, we will discuss the three primary ACS types. Traditional ACS is the original...

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Bird’s Eye View Direct Marketing

Posted on Apr 3, 2017

Have you ever marveled at how some direct marketers seem to have an eagle eye when it comes to targeting the ideal customers? You can too with Rooftop Geocoding service from BCC Software. By converting traditional street addresses into geographic coordinates of latitude and longitude, you can pinpoint the exact location for delivering your message directly to your most desired customers. Here are other ways that Rooftop Geocoding can be used to improve your direct mail...

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Dearing, Lien Join Efforts to Educate Industry on Informed Visibility

Posted on Mar 22, 2017

USPS Director to lend first-hand knowledge of innovative program to webcast attendees ROCHESTER, N.Y. – March 20, 2017: BCC Software is pleased to announce a special edition of its monthly webcast, Lien In, on April 4, 2017, focused on the Informed Visibility® initiative featuring Stephen Dearing, Director of Corporate Reporting, for the United States Postal Service®. Dearing will join host, president of BCC Software, Chris Lien for a live, hour-long educational session,...

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Top Social Posts for February

Posted on Feb 27, 2017

If you’re not following us on Facebook, Twitter, or LinkedIn, you’re missing out on news and information about BCC Software and important, real-time industry news. Here are the three most popular posts from February: Understanding Optimal Mail Piece Design and How It Affects Your Postage Budget http://buff.ly/2jY4YLF #directmail Trump freeze on government hiring adjusted to exclude U.S. Postal Service http://buff.ly/2kVFmUu Investing Internally: What Makes the Best Kite?...

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Guest Article: A Message for Direct Mail Innovators

Posted on Feb 27, 2017

Are you on the cutting edge of direct mail trends? If you’re a mail/print shop or marketer, do you focus on giving your customers only what they ask for? Or do you present them with additional ideas on how to send out better and more effective direct mail campaigns? The answers to these questions can identify those companies that are growing and defining the industry. There’s an interesting article on the “5 Hottest Trends in the Direct Mail industry” put out by list...

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