Guest Article: A Message for Direct Mail Innovators

Posted on Feb 27, 2017

Are you on the cutting edge of direct mail trends? If you’re a mail/print shop or marketer, do you focus on giving your customers only what they ask for? Or do you present them with additional ideas on how to send out better and more effective direct mail campaigns? The answers to these questions can identify those companies that are growing and defining the industry. There’s an interesting article on the “5 Hottest Trends in the Direct Mail industry” put out by list...

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Now’s the Time for Investment: Free Option Trial

Posted on Feb 27, 2017

Have you been wanting to try a new option with your current BCC Mail Manager software, but you are unsure if it’s worth the investment? Well, now is the time! We are currently running a trial option promotion through May 15, 2017, where you can try a BCC Mail Manager option for free! Consider TaskMaster – a powerful automated scripting tool for one-touch processing. TaskMaster is a very powerful tool that we have successfully set up in hundreds of companies. With this...

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Every Door Direct Mail: The BCC Mail Manager Advantage

Posted on Feb 27, 2017

With the rise in popularity of Every Door Direct Mail® (EDDM) many mailers are commenting on how difficult it is to get accurate counts for their routes. Combined with the fairly recent change where every route in an EDDM mailing must achieve the Saturation level to qualify, this can be quite frustrating. However, this can be resolved with a little known Mail Manager feature, repeat counts on import. When you see the presort error indicating one or more of your routes has...

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What To Expect: Information Exchange 2017

Posted on Feb 27, 2017

Information Exchange is BCC Software's annual user event. Hosted in Rochester, New York, at beautiful Brook-Lea Country Club, this event is a benefit exclusively for BCC Software customers. The event kicks off Monday, July 31, 2017 with a complimentary, welcome reception at Grappa, a casual Italian restaurant located at this year's selected hotel, the Hilton Garden Inn Rochester. On Tuesday, August 1, guests begin a day filled with educational seminars, presentations,...

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eFulfillment Made Simple

Posted on Feb 27, 2017

Downloading BCC Software’s image files (ISO or UDF) via the Customer Portal really can be effortless. Getting started means making sure that you have access to the BCC Customer Portal, and that your portal role is “Admin”. You can easily check your portal role by going to the ‘My Profile’ tab, and clicking the ‘Personal Profile’ link on the left-hand side of the page. The image files replace the physical media shipped for general releases and data files. You may burn the...

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Guest Article from Canon Solutions America: Inkjet and Direct Mail Marketing – What’s the hook?

Posted on Jan 30, 2017

Direct marketers know all about the hook – that short little catchphrase that grabs the consumer’s interest and maybe even justifies the purchase. When positioning inkjet to the transaction printing market the hook is easy: White Paper Solution + Workflow = Profits. If you’re in the direct mail or collateral fulfillment business, the hook is not so simple. Yes, direct marketers can save money with inkjet relative to the running cost of toner-based presses, however, there...

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