Demographic Append Processing

Know more about your current customers and prospects.




Service Overview

BCC Software’s Demographic Append processing is able to supplement your list to provide a complete picture of each individual. By supplementing with key demographic data you can focus your efforts on the most valuable records in your list. A sample of the key elements BCC Software can provide:

  • Age
  • Income
  • Gender
  • Marital Status
  • Ethnic Code
  • Homeowner Status
  • Wealth Rating
  • Length of Residence
  • Dwelling Type
  • Presence of Children

With these key customer attributes appended to your list you’ll be able to better target your marketing for reduced waste and increased response rates. You’ll be able to make specific offers to your most valuable prospects. For example, you can avoid sending renters insurance information to homeowners or provide information about your educational products to young parents. Whatever your need, demographic append processing is sure to increase the ROI of your efforts.

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