The Impact of Maintaining Your Contact Data
"Poor data quality can cost companies 15% to 25% (or more) of their operating budget."
Capturing and maintaining accurate customer contact data is critical to businesses of all sizes today. In fact, poor data quality can cost companies 15% to 25% (or more) of their operating budget, according to internationally-recognized expert Larry English, founder of Brentwood, Tenn.-based Information Impact International and developer of the Total Information Quality Management (TIQM) methodology. This white paper illustrates these costs, as well as, identifies specific strategies to keep your customer data complete, correct, and current.
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