Monthly eBulletin

The eBulletin is BCC Software's monthly e-mail newsletter, discussing the most up-to-date product release information, industry events and tradeshows, and other postal industry topics. Subscribe today!

Contact BCC Software for more details on any of the articles in the eBulletin. Just Let Us Know: How Can We Help?

sales@bccsoftware.com
Phone: 800.337.0442
Fax: 585.272.9222

Top Social Posts for February

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If you’re not following us on Facebook, Twitter, or LinkedIn, you’re missing out on news and information about BCC Software and important, real-time industry news. Here are the three most popular posts from February:

You can click a button below to follow us and have this great content delivered to you directly.

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If you or your company has interesting news or educational content you think we should consider sharing with our audience, we’d love to hear from you at marketing@bccsoftware.com.

Guest Article: A Message for Direct Mail Innovators

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Are you on the cutting edge of direct mail trends?

If you’re a mail/print shop or marketer, do you focus on giving your customers only what they ask for? Or do you present them with additional ideas on how to send out better and more effective direct mail campaigns?

The answers to these questions can identify those companies that are growing and defining the industry.

There’s an interesting article on the “5 Hottest Trends in the Direct Mail industry” put out by list wholesaler, Mailers Haven. These trends run the gamut from targeted saturation data to “nthing” data according to postage density.

  1. Micro-Selects. The days of targeting income and age are slowly fading as more and more “micro-selects” (a.k.a. Propensities) are becoming available. Imagine targeting the exact prospects you are looking for. Results have proven to increase significantly – as high as 14%.

Check out the other tips from Mailers Haven here.

Now’s the Time for Investment: Free Option Trial

Posted by on 12:41 pm in eBulletin | Comments Off on Now’s the Time for Investment: Free Option Trial

Have you been wanting to try a new option with your current BCC Mail Manager software, but you are unsure if it’s worth the investment? Well, now is the time! We are currently running a trial option promotion through May 15, 2017, where you can try a BCC Mail Manager option for free!

Consider TaskMaster – a powerful automated scripting tool for one-touch processing. TaskMaster is a very powerful tool that we have successfully set up in hundreds of companies. With this easy-to-use tool, you can record repetitive steps within your mailing process saving you time and reducing ‘human’ entry errors. Read more about the power of TaskMaster in this case study.

Here are some other options to consider:

  • Bound Printed Matter/Parcel Select
  • Customized Market Mail *
  • Data Preflight
  • Firm Packaging
  • Library/Media Mail
  • Mail.dat
  • Manifesting: Choose between First-Class or Standard Class
  • Palletization: Choose from First-Class, Package-Based, Sack-Based or Tray-Based.
  • Priority Mail

If you are still looking for the ‘catch’ of this offer, there isn’t one. We want to help you make the best investment in your company by offering you the opportunity to try a new option free. Click here to begin the trial offer process.

*USPS® prior approval is required to mail this class.

Every Door Direct Mail: The BCC Mail Manager Advantage

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With the rise in popularity of Every Door Direct Mail® (EDDM) many mailers are commenting on how difficult it is to get accurate counts for their routes. Combined with the fairly recent change where every route in an EDDM mailing must achieve the Saturation level to qualify, this can be quite frustrating. However, this can be resolved with a little known Mail Manager feature, repeat counts on import.

When you see the presort error indicating one or more of your routes has insufficient pieces to qualify for Saturation in your EDDM mailing, you are faced with the daunting task of tracking down the route that is lacking. This can be done by comparing each route to the EDDM list on USPS.com, but depending on the size of your list this might be a Herculean task. Instead, we suggest you use our repeat counts import feature for creating a secondary list. That list can be used to find the routes that are not populated correctly.

  1. Create a new list, ideally from the same template as your EDDM list.
  2. Import from your existing EDDM list, assigning every field except the Business/Residential flag and Walk Sequence.
  3. From the Options tab in the Import Wizard, check “List has repeat count field” and set your repeat field and maximum repeats values to match those in your EDDM list.
  4. Once imported, confirm you have one record per stop, not per route.
  5. Go to Maintenance > Modify Selected Records, right click the Walk Sequence field and select ‘Calculate Walk Sequence”.
  6. Presort the list as an ECR/WS mailing, without repeats.
  7. Compare the totals from your EDDM list quantity or the quantity for each route on the USPS Qualification Report to the totals for each route listed on the right-hand side of the Qualification Report.
  8. Update the quantities in your EDDM list, and run the presort.

This allows you to not only update the routes, but to update them using the data identical to what Mail Manager uses when validating the routes.

As always, please contact customer support at 800.624.5234 with any questions or if you need any assistance setting up this process.

What To Expect: Information Exchange 2017

Posted by on 12:17 pm in eBulletin | Comments Off on What To Expect: Information Exchange 2017

Information Exchange is BCC Software's annual user event. Hosted in Rochester, New York, at beautiful Brook-Lea Country Club, this event is a benefit exclusively for BCC Software customers.

The event kicks off Monday, July 31, 2017 with a complimentary, welcome reception at Grappa, a casual Italian restaurant located at this year's selected hotel, the Hilton Garden Inn Rochester.

On Tuesday, August 1, guests begin a day filled with educational seminars, presentations, networking, and of course — terrific food. All meals will be provided on-site at Brook-Lea Country Club. Transportation to and from the Hilton Garden Inn is also provided.

The event continues Wednesday, back at Brook-Lea Country Club. Workshops run until midday when all guests return to hear the company's Roadmap Preview, presented by president Chris Lien. The conference concludes early Wednesday afternoon. Breakfast and lunch will be provided, along with transportation to the Hilton Garden Inn or airport.

New this year, for customers looking to take their product knowledge to the next level, BCC Software is hosting an optional third day dedicated to hands-on training on Thursday, August 3. Transportation to training from the hotel will be provided, as well as breakfast and lunch. Training will last until approximately 2 p.m., where then transportation back to the hotel or to the airport will be provided. Seats are limited for these training sessions. The fee for the training classes is $150 per attendee.

Curious about what is included in the price of admission? Let us help!

  • Admission. The admission fee covers your attendance to all of the two-plus days of expert-led workshops, in-depth presentations, and unique networking opportunities with fellow BCC Software users.
  • Food. All meals are included in your conference fee. From breakfast on Tuesday till lunch on Wednesday (and more if you opt for the training day!) will be provided. One of the terrific benefits of Information Exchange's conference site, Brook-Lea Country Club, is a one-on-one collaboration with the staff. This isn't another cookie-cutter conference. The chef will be able to accommodate any dietary needs or restrictions to make your experience the best it can be. This allows you to focus on the materials and not worry about not finding a suitable dining experience.
  • Transporation. Rochester, New York is a very commuter-friendly city, but if you will be traveling in by plane for the conference, the Hilton Garden Inn provides complimentary transportation to and from the Rochester International Airport. If you are driving, your parking will also be complimentary. BCC Software also includes daily transportation to and from the hotel to the country club. At the end the event, BCC Software will happily ensure you get where you need to be, whether the airport or hotel. Local customers can also take advantage of complimentary parking at the country club each day of the event.

We are looking forward to another wonderful Information Exchange. Please view more information at bccsoftware.com/informationexchange. For additional questions, please contact Alanna Stage at marketing@bccsoftware.com.

eFulfillment Made Simple

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Downloading BCC Software’s image files (ISO or UDF) via the Customer Portal really can be effortless.

Getting started means making sure that you have access to the BCC Customer Portal, and that your portal role is “Admin”. You can easily check your portal role by going to the ‘My Profile’ tab, and clicking the ‘Personal Profile’ link on the left-hand side of the page.

The image files replace the physical media shipped for general releases and data files. You may burn the images to DVD or CD and install them as you have in the past, or open them directly from your PC using a virtual drive. See Downloading Images in the General section of the Technical Documents portal page for more information.

Images are displayed only for the products that your company owns, so there’s no worry about getting the wrong products. Click the arrows to view or hide each product’s details. A sample page is displayed below.

Sample ‘My Products Downloads’ page

Downloading images

  1. From the My Profile tab in the Customer Portal, select the My Product Downloads link from the left-hand column. The BCC Software products and options you currently own are displayed.
  2. Click the Download button for the product you wish to download. After you accept the license agreement, save the file.
  3. Browse to the saved file location. Once you have located the file, you may either copy the image to a DVD, or double-click to open it with the virtual drive software. The virtual drive mounts the image.
  4. For product images that use an installer, the installation menu is displayed. At this point, you are ready to install your software. Run the installer from the image as you normally would for your program.

For product images that do not use an installer, follow your software’s installation protocol.

If you have additional questions, please call Customer Support at 1.800.624.5234.

Guest Article from Canon Solutions America: Inkjet and Direct Mail Marketing – What’s the hook?

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Direct marketers know all about the hook – that short little catchphrase that grabs the consumer’s interest and maybe even justifies the purchase. When positioning inkjet to the transaction printing market the hook is easy: White Paper Solution + Workflow = Profits. If you’re in the direct mail or collateral fulfillment business, the hook is not so simple.

Yes, direct marketers can save money with inkjet relative to the running cost of toner-based presses, however, there are not the same opportunities to eliminate preprinted stocks, standardize on one or two stocks, or combine mailings that transaction printers do. In fact, some direct marketers have linearized over two dozen stocks for production on their inkjet presses and regularly run jobs on six or seven different stocks.

For this market, the opportunity really lies in what inkjet allows marketing services providers to do for their clients. As clients hunger for more personalization, inkjet delivers full color personalization at a reasonable price. Toner presses with similar quality can’t meet the cost or time-to-market constraints of major mailers. Web presses offer volume and quality but can’t meet personalization or time to market demands. Inkjet fills the gap and of what toner presses and web presses cannot and provides a “best of both worlds” scenario. Maybe that’s the hook: “fast, high-quality personalization at a reasonable cost.”

GETTING CUSTOMERS HOOKED

With the increasing array of inkjet papers available, there are so many great options for ink and sophisticated finishing options. You can now offer clients tremendous creativity and personalization as well as super-fast turn times. If you can use inkjet to get your clients hooked on full color personalization and the boost in response it drives, there’s no doubt you’ll be hooked on the margins you can achieve from this printing technology.

Click here to download the Inkjet and Direct Mail Marketing full article.

February DMS Store Contest

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Replenishing credits through the DMS Store is so simple, we think you are going to “fall in love.” Interested in trying? We’ve got a sweetheart of an offer that might sweeten your day. February 1, 2017 through Valentine’s Day, every time you make a purchase* of any type or amount of credits through the DMS Store, you will be eligible to win an Amazon Tap. Read more about buying credits in the User Forum.

Wondering what the DMS Store is all about? Here are some Frequently Asked Questions:

How do I access the DMS Store?

The Store is accessed through the Customer Portal. Once in the Portal, the link to the store can be found under the “Services” tab.

Who can buy credits?

If you are a customer with a Purchaser role or Administrator, you can buy credits. If you need help becoming a Purchaser, please contact your company’s Administrator or contact Customer Support at 800.624.5234. Currently, the DMS Store is only available to customers who purchased products directly from BCC Software. Non-direct customers that purchase through one of our preferred partners can inquire about purchasing data marketing services credits online with the BCC Software sales department at sales@bccsoftware.com or by contacting your dealer.

What’s available in the DMS Store?

The BCC Software’s Data Marketing Service credits that can be purchased or replenished through the DMS Store include:

  • Track N Trace (TNT)
  • Track N Trace Premium
  • NCOALink FSP and NCOALink LSP
  • Address Resolution Service (ARS)
  • DSF
  • Delivery Point Validation (DPV®)

Is there a waiting period to use the credits?

No. One of the great features of the DMS Store is that all credits purchased are immediately ready for use. This keeps your jobs running smoothly.

For any additional questions about using the DMS Store, please don’t hesitate to contact Customer Support by email at support@bccsoftware.com or by phone 800.624.5234.

 

*No purchase required. Email marketing@bccsoftware.com to enter without a purchase. Not valid on previous purchases.

Top Social Posts for January

Posted by on 3:25 pm in eBulletin | Comments Off on Top Social Posts for January

If you’re not following us on Facebook, Twitter, or LinkedIn, you’re missing out on news and information about BCC Software and important, real-time industry news. Here are the three most popular posts from January:

You can click a button below to follow us and have this great content delivered to you directly.

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If you or your company has interesting news or educational content you think we should consider sharing with our audience, we’d love to hear from you at marketing@bccsoftware.com.

Automation Isn’t About Job Loss. It is About Job Growth.

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The future of automation doesn’t look like a Twilight Zone episode or Orwellian society of robots with humans as their slaves. It looks like the mailing operation at Jet Mail Services, based in Hudson, Massachusetts, less than about an hour from Boston. Jet Mail Services provides direct marketing solutions for businesses ranging the gambit from Fortune 100 companies to local enterprises in the areas of finance, health sciences, education, not-for-profit, and high-tech industries.

Jet Mail Services have been BCC Software customers for six years, moving from the BCC Mail Manager LE product to the premium BCC Mail Manager FS, thanks to successful end customers increasing their mail volume.

“We had a major client that was slowly increasing from half million to a million (of mail pieces) a month, and we couldn’t keep up with the work,” said Data Processing Manager Vincent Attenasio.

Attenasio, who’s worked for Jet Mail Services of 14 of his 20 years in the mailing industry, saw his team getting scorched with long hours and mounting jobs. Working with BCC Software’s Professional Services team and implementing BCC Mail Manager mail sorting software tools like TaskMaster and Job Manager, Attenasio was able to save hundreds of man-hours.

“We worked up to 16 hours, five to six days a week, trying to get the work done,” said Attenasio. “We went from 45-minute processing time on jobs to 10 minutes with Job Manager. What was getting stretched to 16-hour days with flex shifts, we able to accomplish now in a normal working day with only occasional overtime.”

One of the biggest misconceptions about automation is that it eliminates jobs. McKinsey Global Institute reports that realizing automation’s full potential requires people and technology to work hand in hand. Their report finds that “the activities most susceptible to automation are physical ones in highly structured and predictable environments, as well as data collection and processing… And it’s not just low-skill, low-wage work that could be automated; middle-skill and high-paying, high-skill occupations, too, have a degree of automation potential. As processes are transformed by the automation of individual activities, people will perform activities that complement the work that machines do, and vice versa.”

Attenasio’s team is living proof of the report’s findings.

“Automation has allowed me as the manager to focus on adapters to other software and train the people I work with on the more complicated jobs,” said Attenasio. “I used to always get stuck doing (complicated job processing) because I was the only one that understood it. Now we have time to document and cross-train. We brought in another employee that used to be a production floor operator and trained her to use Mail Manager and she’s become a valuable asset.”

McKinsey Global Institute suggests that “half of today’s work activities could be automated by 2055, but this could happen up to 20 years earlier or later depending on various factors, in addition to other economic conditions.”

The report’s authors conclude by comparing this change in the workforce to that shown earlier in world history.

“Many workers will have to change, and we expect business processes to be transformed. However, the scale of shifts in the labor force over many decades that automation technologies can unleash is not without precedent. It is of a similar order of magnitude to the long-term technology-enabled shifts away from agriculture in developed countries’ workforces in the 20th century. Those shifts did not result in long-term mass unemployment because they were accompanied by the creation of new types of work.”

On a smaller scale, Attenasio found automation brings more joy and work-life balance to his employees.

“It has allowed a smoother and quicker workflow without working the 16-hour days. We can almost get same throughput, if not more, in a normal work environment. It’s been a major accomplishment,” said Attenasio. “It’s worked wonders for our overall ability to get jobs done in a quick turn around and keep people happy, and not stressed out or burnt out.”

Learn more about how automation is working in real life. Watch Attenasio's testimonial, recorded this summer at the 2016 Information Exchange.

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