Finding Relevance in the Mailbox

Standard Mail is the dominant class of mail by volume  for deliv­ery by the  United  States  Postal Service. According  to the 2010 Household Diary  Survey, 22% of mail received by households was Standard  Mail  in  envelopes. The  next  highest  was  17% consisting of fliers  and circulars, followed by what  used  to be the largest group:… Read: Finding Relevance in the Mailbox »

The Visibility, Predictability and Accountability of the New Intelligent Mail

Managing the in-home delivery window is often a major concern for mailers. Ensuring pieces arrive at their destinations in a predict able and timely manner is especially critical for direct marketers. This predictability is based upon a relatively dependable delivery schedule  for  the  United  States Postal Service®.  However, that delivery infrastructure will soon be changing… Read: The Visibility, Predictability and Accountability of the New Intelligent Mail »