Getting a Little More Personal

A personalized piece of direct mail can still yield an appreciable response rate when compared to other forms of direct marketing such as email. According to a June 2012 study for the Direct Marketing Association  the average response rate for direct mail was 3.4% whereas the average response rate for email was 0.12%. That is a significant difference and one… Read: Getting a Little More Personal »

Address Quality Everywhere

The only way to ensure timely, predictable, and ultimate delivery of a mailpiece is with a complete, correct, and current address. That statement continues to ring true and is largely validated by the significant investment efforts in address quality solutions by the mailing industry and the expanded access to USPS trusted data. Address quality tools… Read: Address Quality Everywhere »