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Getting a Little More Personal
A personalized piece of direct mail can still yield an appreciable response rate when compared to other forms of direct marketing such as email. According to a June 2012 study for the Direct Marketing Association the average response rate for direct mail was 3.4% whereas the average response rate for email was 0.12%. That is a significant difference and one… Read: Getting a Little More Personal »
Address Quality Everywhere
The only way to ensure timely, predictable, and ultimate delivery of a mailpiece is with a complete, correct, and current address. That statement continues to ring true and is largely validated by the significant investment efforts in address quality solutions by the mailing industry and the expanded access to USPS trusted data. Address quality tools… Read: Address Quality Everywhere »
Support for Intelligent Mail? Yes, It’s In There
Once again, the United States Postal Service is back to requiring Intelligent Mail® barcodes, and this time, it is drawing two lines in the sand. The first is the retirement of the POSTNET™ barcode and the requirement of the basic Intelligent Mail barcode in January 2012. Simply put, if you do not have an Intelligent… Read: Support for Intelligent Mail? Yes, It’s In There »