• Introductions & Attendees
Shaun Anderson (EVP Customer Engagement)

• Special Welcome and Presentation from BlueCrest
Kim Anderson (President, BlueCrest)

• Welcome Presentation from BCC Software
Christopher O’Brien (President, BCC Software)

Chris Lien (EVP Postal Affairs, BCC Software)

USPS & postal industry update. What’s ahead, what to prepare for, and where BCC Software, partners, and solutions providers are headed for the future.

Dustin Symes
President

Mack Kelsey
Vice President Sales

Kevin Lynum
Director, Marketing & Data

The 2026 Surge: Postal-Aware LTL™ Strategy for Election Mail, Marketing Spikes, and Beyond

2026 is a mid-term election year — and everyone in the room knows what that means for capacity, scheduling, and SCF/ DDU drop-ship windows. This session takes a candid look at the year ahead: where the volume pressure points are, how to lock in capacity early, how to avoid the carrier confusion and missed-window scenarios that derail campaigns, and what Direct Logistics is doing to expand into Freight-of-All-Kinds (FAK) and ground/parcel to support the industry’s evolving needs.

An exclusive conference favorite!

Today’s table talk sessions give you the special opportunity to discuss critical workflow, integration, and solution topics unique to your business, industry vertical, and organization with other leaders in the industry!

Table talk sessions are led by a BCC Software moderator and two BCC Software table guides. You will get to participate in each of the 4 sessions throughout the afternoon!

Moderated by: Wren Hansen
Guided by: Jack Cronin + Jenn Skerrett

Moderated by: Christopher O’Brien
Guided by: Adam Koester + Sean Hoffman

Moderated by: Kate Sanders
Guided by: Shaun Anderson + Lisa Leslie

Moderated by: George Vaisey
Guided by: Mary Krause + Kendra Van Gundy

Turn USPS Promotions & Informed Delivery Into Profit, On Demand

Join Christopher O’Brien and Kate Sanders for an exclusive TED-Talk styled open forum and story time journey of how promotions, informed delivery, and mail tracking evolved into a staple ROI opportunity every mailer should be a part of. Be a part of the unique celebration and new product announcement while we engage you, our customers, to describe key perspectives along the way!

Moderated by: Adam Koester
Guided by: Kate Sanders + Lisa Leslie

If BCC handed you the product roadmap, what would you build first? This executive table talk turns the room into the development input — an open, peer-led exchange where your priorities directly shape what ships next. Three topics anchor the conversation within each group: your ideal customer wishlist table where users put forward what they’d most love to see next from BCC; voice of the user, a roundtable on how your input feeds directly into product development cycles; and integrations in action, an open discussion on how you are leveraging partner integrations to drive real business outcomes and workflow efficiency. No one-way roadmap reveal — just leaders trading needs, use cases, and wins. Leave knowing your voice is steering what comes next.

Moderated by: Jenn Skerret
Guided by: Jack Cronin + Wren Hansen

Are your platforms actually talking to each other — or just sitting side by side? This executive table talk digs into what it takes to turn a stack of tools into one connected motion across data, delivery, and decision-making. Three threads anchor the room: The Integration Equation, on how customers are leveraging multiple platforms for seamless data and workflow management; OmniChannel in Motion, a practical discussion on linking physical and digital engagement strategies using BCC’s upcoming OmniChannel services; and an APIs & Automation Roundtable, a peer-to-peer exchange on best practices for API-driven integrations and workflow customization. No vendor monologue — just leaders trading what connects cleanly, what doesn’t, and why. Leave with integration moves you can put to work Monday.

Moderated by: Chris Lien
Guided by: Rob DeRider + Kendra Van Gundy

Where is mail tech actually headed — and who’s steering it? This executive table talk brings leaders together to read the road ahead and pressure-test their own strategy against it. Three threads anchor the room: Navigating the Industry Shift, a discussion on evolving postal trends, data compliance, and omnichannel growth; Leaders Unplugged, fireside-style small-group chats with on innovation culture and how decisions really get made; and Accelerating Together, a discussion on strategic partnerships, integrations, and co-development opportunities. Candid exchange on where the industry is going and how to get there faster. Leave with sharper direction and the connections to act on it.

Moderated by: Sean Hoffman
Guided by: George Vaisey + Mary Krause

You’ve got the strategy and a notebook full of conference insight — now what? This closing executive table talk is built to make sure what you heard this week actually lands back at the office. Three threads anchor the room: From Idea to Execution, a peer-led dialogue on bringing data-driven strategies to life; an Innovation Roundtable, a collaborative discussion on testing, scaling, and measuring the impact of innovation; and Strategy in Motion, cross-functional brainstorming on applying conference insights inside your own organization. No abstract theorizing — just leaders turning ideas into a plan. Leave with a short list of moves to implement the Monday you get back.

Mary Ann Rowan
Chief Experience Officer

Tyler Jett (USPS)
Tyler will highlight the new USPS initiatives planned for the future.

Join us for an engaging, 2026-2028 onward vision presentation highlighting the exciting product, service, and solutions road ahead of us! Audience members are encouraged to reflect on the entire event, what they’ve learned, and how they’re going to evolve the workflows unique to their organizations.

We wrap up your experience with a little fun–an interactive Kahoot hosted trivia session to see what you’ve learned at this Information Exchange before sending you on your way!

Print and communications operations are drowning in manual touches, legacy data streams, and disconnected tools. In this product-centric session, Solimar Systems walks through how the Chemistry™ workflow platform delivers Intelligent Automation across the full lifecycle — preflight and make-ready, PDF optimization with ReadyPDF, post-composition with Rubika, automated workflow orchestration with SOLfusion, and real-time job visibility with SOLitrack. Whether you’re running transactional, direct mail, or in-plant operations, you’ll leave with a clear picture of where automation can pay off fastest.

This session explores proactive strategies to reduce Undeliverable As Addressed (UAA) mail—a costly and persistent issue for mailers. Starting with using USPS® CASS-certified software to ensure address accuracy, then enhancing delivery success with solutions like NCOA and PCOA, and finally, maximizing effectiveness through advanced services to correct even the most problematic addresses.

Small and mid-sized mailers shouldn’t have to choose between affordability and full USPS compliance. In this deep dive, see how Bulk Mailer® SMB delivers industry-leading presort power built for simplicity, speed, and ROI. We’ll cover CASS™ and PAVE™ certified address standardization, DPV®, LACSLink®, and SuiteLink® processing, real-time NCOALink® Move Update with 5 million records included, and automatic generation of Qualification reports, USPS Form 3553, postage statements, and barcoded sack and tray labels. You’ll see intelligent list import from Excel, Access, XML, and more, spreadsheet-style List Views, Groups for targeted subsets, and the Suppression Suite for do-not-mail, deceased, and correctional records. We’ll cover the full EDDM® workflow, Intelligent Mail® barcoding, basic palletization, firm bundles, and integrated data services—all backed by the only 100% USPS Mailpiece Design certified support team in the industry.

Manual data prep is where margin quietly disappears. In this session, BCC Software walks through how API-driven automation transforms mail and data operations end-to-end — saving money, scaling capacity, and freeing your team to focus on customers, campaigns, and growth instead of repetitive tasks. We’ll tour the BCC Architect API suite: BCC Architect REACH™ for cloud-based postal preparation with real-time validation and USPS-certified accuracy; BCC Architect™ for enterprise-grade contact data quality, intelligent cleansing, multi-source integration, and advanced deduplication; You’ll see the four-step automation workflow in action — Integrate, Validate & Standardize (CASS™ + NCOALink®), Enhance Quality (email/phone enrichment and suppressions), and Export clean, tracked Mail.dat® files ready for production. Real examples show how mailers of every size are using BCC APIs to cut labor costs, eliminate manual touches, and unlock true scalability — automation built for any business, plugged directly into the systems you already run.

“By law, we can’t change our customers’ addresses.” Heard that one before? Clients in banking, healthcare, telecom, and insurance often insist regulations forbid address updates — citing everything from HIPAA to FCC “address of record” rules to banking compliance requirements. Meanwhile, USPS automation discounts require accurate, deliverable addresses, not just clean barcodes. The result? Mailers caught in the middle, accused of hiding behind USPS rules, and losing business to competitors who look the other way.

So what’s actually true? Join BCC Software for an open, candid discussion that untangles the regulations from the folklore. Bring your toughest client objections, share what you’re hearing in the field, and hear how other mailers are navigating the same pushback. You’ll leave with practical talking points for your next conversation, a clearer view of real versus imagined compliance limits, and a framework for quantifying the true cost of stale addresses to your clients.

Most BCC Software customers use a fraction of the support resources actually available — then wait on tickets for answers already documented. This session is a guided tour of the BCC Software customer portal: how to file tickets effectively for faster first-response, the knowledge base and search shortcuts, on-demand video training, release notes and version documentation, the FTP site and software downloads, and when to engage Professional Services for work beyond standard support. We’ll also cover power-user tips and escalation paths. Leave with a working knowledge of every portal feature and a quick-reference cheat sheet for routing requests.