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KEEP YOUR DATA UPDATED

Poor data quality can cost companies 15% to 25% (or more) of their operating budget. Making sure you have complete, correct, and current contact data is essential to drive the ultimate success of your campaigns. Giving your campaign messages the best chance to reach its intended audience depends upon using a series of tools to validate, correct, and update your contact data.

DATA MARKETING SERVICES

BCC Software’s Data Marketing Services offers full-service data management and campaign execution services centered on the 6 processes that are instrumental in optimizing omnichannel communications: Enhancing, Targeting, Updating, Integrating, Preparing, and Measuring your data will ensure the highest quality possible.

INDUSTRY EXPERTISE DATA POINTS

Industry advocate and President of BCC Software, Chris Lien, is delivering you key information, industry touch points, and resources in our growing Data Points video series. These short videos are designed to share valuable insights in context to help emphasize the importance of data quality in campaign communications.