Lien In Webcast

BCC Software produces a monthly webcast called “Lien In" featuring company president Chris Lien. In these webcasts, Lien, a well known industry thought leader and the Immediate Past Chair of the Mailers Technical Advisory Committee (MTAC), brings you the latest news in our industry and provides context to help you understand how this information impacts your business. He is joined each month by other industry professionals to discuss trends, news, challenges, and solutions. Check this page for the latest video and the full series.

New videos are released on the last Wednesday of each month. Check this page for the latest video and the full series. Don't want to miss one? Follow us: FacebookTwitterLinkedIn

Chris Lien


Chris Lien is president of BCC Software, and has been active in the mailing industry for over 20 years. During that time, he authored several software solutions utilizing Mail.dat for electronic auditing, distribution and logistics planning, palletization, and electronic postage payment. He has been heavily involved in industry associations such as the Association for Postal Commerce, the Association of Marketing Service Providers, Alliance of Nonprofit Mailers, and the IDEAlliance where he is currently serving as a board member.

Mr. Lien has spoken at numerous conferences and events such as the National Postal Forum, Mailcom, Graph Expo, and many Postal Customer Councils. He is a frequent author of industry articles related to address quality and has hosted many online webinars. Mr. Lien holds a Bachelor of Science degree in computer science from the University of Minnesota.

The insights shared in these videos are excellent resources provided by BCC Software as part of our ongoing industry leadership and advocacy efforts. If you have feedback about this video or topics you’d like to see covered, please let us know at