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The eBulletin is BCC Software's monthly e-mail newsletter, discussing the most up-to-date product release information, industry events and tradeshows, and other postal industry topics. Subscribe today!

Contact BCC Software for more details on any of the articles in the eBulletin. Just Let Us Know: How Can We Help?

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Phone: 800.337.0442
Fax: 585.272.9222

Top Social Posts for September

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If you’re not following us on Facebook, Twitter, or LinkedIn, you’re missing out on news and information about BCC Software and important, real-time industry news. Here are the three most popular posts from September:

You can click a button below to follow us and have this great content delivered to you directly.

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If you or your company has interesting news or educational content you think we should consider sharing with our audience, we’d love to hear from you at marketing@bccsoftware.com.

Thinking Ahead: How Can Your Company Prepare for PRINT 2021?

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The mailing and printing industries are oft-changing, and will continue to see unprecedented change over the next several years. From uncertain legislation to major disruptions in the workplace, BCC Software hosted a panel of industry experts at PRINT 17 that came together to discuss these changes, and how companies can ensure they continue to be successful.

A changing workforce

While still a major and influential industry, mailing and printing companies have had to hold their own in a world that was seemingly being over-taken by digital advancements. Especially when it comes to the next generation of workers – millennials.

Millennials are not teenagers anymore – they range from ages 20 to 36. They have expendable income and are beginning to reach major life milestones, like purchasing homes.  They are working professionals entering the workforce and filling managerial roles.

Millennials grew up in a digital age. They are digital natives and deeply understand it’s workings and are keen to keeping up with trends and changes. With this, they need to be marketed to by companies who understand the importance of digital, and they are looking to become employees at organizations that do the same.

What does this mean for companies in the print and mail industry?

Industry leaders need to ask themselves the following questions:

  • With so much “hype” around digital, how can the print and mail industry get a new generation of employees not only interested, but dedicated and passionate about their work?
  • How can marketers ensure that their direct mail messages are resonating with millennials?
  • How does the legislative landscape affect all of this, and business in general?

Millennials are marketing managers, industry employees, and consumers. What does this mean? It’s essential for all content put out by leading industry companies to cater to them. This content can’t be the same as it was before. Millennials are looking for more from companies than generations before them did.

This is not to say that direct mail does not influence millennials. Yes, they were born and raised in a digital age, and technology is frequently second nature to them, but they are not “digital addicts.” With such a saturated marketing, they are accustomed to digital advertising and messaging, meaning direct mail is refreshing for millennials, and because of this, it resonates with them.

However, millennials need messaging to be personal. With so many different brands and companies vying for consumer attentions, a personalized message is the one that will stand out. With advancements in print technology making great strides, this can be easy reality. Neurological studies have been conducted that prove that direct mail pieces activate four of the five senses – touch, smell, sound and sight. This alone makes it more powerful than alternative marketing methods, like social media or email marketing.

How can companies remain successful during industry changes?

The industry is complex and fast moving, and has similarities to the Information Technology field, which has been drawing millennials. It’s essential for companies to encourage younger generations to come in and bring new ideas to the table. From tradeshows to local organizations, there are plenty of ways to get involved with the industry so that your company and employees can stay ahead of the curve.

As of September 2017, there is no Board of Governors for the USPS®. If there is none appointed by the end of the year, USPS promotions will not be carried into 2018, which will be another change that the industry will need to deal with.

About the panel:

PRINT 17 brought together some of the most influential minds in the industry. BCC Software was proud to host a panel discussion on currently changes in the industry, and how businesses can prepare for the future:

  • Host, Chris Lien, is president of BCC Software, and has been active in the mailing industry for over 20 years. During that time, he authored several software solutions utilizing Mail.dat for electronic auditing, distribution and logistics planning, palletization, and electronic postage payment. He has been heavily involved in industry associations such as the Association for Postal Commerce, the Association of Marketing Service Providers, Alliance of Nonprofit Mailers, and the IDEAlliance where he is currently serving as a board member.
  • Chris Bondy is a Gannett Distinguished Professor in the School of Media Sciences at Rochester Institute of Technology, Bondy leads the effort to transform the School of Media Sciences into a cross-disciplinary educational experience, refreshing traditional courses, and teaching new courses in cross-media, asset management, and database publishing. With three decades of industry experience, Bondy has extensive experience in strategy, business development, product planning, process engineering, and marketing communications.
  • Thayer Long is currently the President of NPES, Long has 20 years of association experience, serving most recently as EVP and CEO of the Independent Electrical Contractors, and prior to that as President and CEO of the Manufactured Housing Institute
  • David Steinhardt is the president and CEO of Idealliance, and has spent more than 25 years building, re-inventing, and managing successful non-profit organizations in media, print, and publishing. He led the transformation of the print-focused Graphic Communications Association (GCA) into the dynamic International Digital Enterprise Alliance (Idealliance) that exists today.

Watch a recording of the panel discussion

PCC Week Highlights

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BCC Software was proud to be able to take part in many PCC events over the past couple of weeks, including Greater Charlotte, Greater Illinois, Rochester, and Buffalo.

The major message from the Post Master General was the unwavering convergence of physical and digital marketing tactics – this is not a fad, but an evolution of the industry. The Post Master General also discussed everything that the USPS® is doing to support this movement, including Informed Visibility and Informed Delivery.

In the same vein, CCMO Jim Chocrane of the USPS focused on the impact of direct mail as part of the marketing landscape, how important its place alongside digital is, and the USPS’ dedication to investing in this across its network. According to Chocrane, attribution is the new battleground in marketing, and Informed Delivery and Informed Visibility are a big part of that.

BCC Software president, Chris Lien, was a keynote speaker at the Greater Charlotte PCC event, presenting on the importance of staying informed and navigating the postal landscape, such as leveraging the USPS, industry associations, and vendor supplied resources (like BCC Software’s monthly eBulletin, user forum, and USPS certified customer support professionals) to their full advantage. Lien will also be speaking at the Lake of the Ozarks PCC event later this month.

BCC Software would like to congratulate the Greater Charlotte PCC for winning the Large Marketing PCC of the year! Glen Swyers from Classic Graphics, a valued BCC Software customer, was recognized with a PCC Industry Co-Chair Bronze Award for his individual contributions to the PCC. We applaud Glen for this great honor.

Learn more about BCC Software’s dedication to the industry here.

Recommended Sequence for Processing Data Marketing Services

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BCC Software is continuously adding to and updating our Data Marketing Services (DMS) suite of products, based on the shifting needs of our customers. While we pride ourselves on the ability to match our customers with solutions that work for them, we also understand that the optimal sequence of process submission may seem confusing, especially with the latest addition of our newest Data Marketing Service, Rooftop Geocoding.

Below is BCC Software’s recommended order for using several DMS services on one list:

  1. CASS/DPV: Validates address information at the physical delivery point level.
  2. ARS: Attempts to resolve incorrect or incomplete addresses.
  3. PCOA: Updates your list using 60 months of Change Of Address (COA) data from a proprietary database.
  4. NCOALink® :Updates your list using 48 months of data from the database of Change Of Address (COA) forms filed with the USPS®.
  5. Suppression: Suppression suite processing identifies records in your list that match to common suppression/pander files including Direct Marketing Association (DMA) mail preference service, deceased, prison, and business.
  6. Rooftop Geocoding: Updates your list with exact latitude and longitude coordinates.
  7. DSF2: Updates your list using the Delivery Sequence File (DSF), and return a Walk Sequence and a Business/Residential flag for each record that matched.

Due to specific updates and regulations associated with each process, these Data Marketing Services must be used in a particular order to ensure the best results.

For further information on our DMS services, or if you have any questions about completing this process, call BCC Software’s Data Marketing department at 800.337.0372.

 

Guest Article: A CCM Provider’s Biggest Fear

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As a service provider managing millions of customer communications for your clients, a double stuff or a lost mailpiece is the cardinal sin, and every print and mail manager’s biggest fear.  Consider the different types of mail your organization sends to customers – from account statements with highly sensitive data to invoices and promotional material, the content varies in volume, dimensions, intention and destination. Reducing the potential for errors in this environment is an ongoing battle.

So, how do you handle the following?

  • Ensure all your jobs are processed accurately while meeting delivery deadlines?
  • Maximize run lengths and productivity in your operations while maintaining high quality?
  • Keep your customers informed as you manufacture and distribute their communications?

You’re facing a long list of demands and let’s not forget government regulations and trying to keep customers trust in your abilities.

To minimize the risks of privacy breaches and missed SLAs, many companies are stepping up to more modern insertion technology platforms that increase accuracy and productivity. Using the latest insertion technology and techniques requires adding barcodes and other manufacturing controls to the jobs/documents. This leads to several questions: where in the workflow will you execute these tasks? Do you rewrite the applications at the composition level, or change the jobs post composition?

In many cases, it is easier and faster to do this work after composition and before printing. This opportunity also allows operations to control the manufacturing process outside of the IT department, leading to more flexibility in larger mixed product environments and multi-site operations.

Post composition work involves interrogating the job files (PDF, PostScript, AFPDS, and others) for document characteristics like the number of sheets for each document, the number of documents in the job, locating the front sides and the backsides, and more. This is referred to as indexing the jobs. Indexing gathers the metadata that goes into constructing the inserter barcodes, applying human readable information, and performing postal processing. Postal processing after composition is especially important for shops using high-speed inkjet printers because multiple jobs are combined to “feed the beast,” and additional postage benefits are achieved when running the combined jobs through software like BCC Mail Manager.

Introducing the indexing and post composition tasks into the workflow can be done with the Alchem-e™ Platform offered by Racami. Operators quickly string together tasks to perform the reengineering of the jobs or documents using a drag-and-drop interface, which makes short work of setting up the indexes, adding the barcodes, task scheduling, email notification, postal processing, document editing, and more.  Alchem-e also tracks all the activity and metadata for auditing the process and supporting departments like accounting and customer service. Overall, it watches over the health of the entire operation, so you can meet your promises and account for every communication you deliver.

For more information and a demonstration of the Alchem-e CCM Platform, visit www.racami.com

Accuracy is Key When it Comes to PAFs

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As a NCOALink® Licensee, BCC Software would like to remind our customers of the importance of properly assigning the list ownership when submitting a NCOALink job.

We are required to obtain a Processing Acknowledgement Form (PAF) either electronically or in hard copy for every list owner. This information is included in the monthly NCOALink  reports, which is closely monitored and reviewed by the USPS. They do notify BCC Software of any companies who appear to be falsifying their role, as List Owner on the PAF instead of Broker-Agent/List Administrator. Therefore, it is imperative that the PAF is completed with accurate information.

The PAF Guide located on the USPS RIBBS® website defines the List Owner as:

  • The person or company for which NCOALink  processing will be performed
  • The owner of the mail created from the mailing list; the one party in the NCOALink  process that is driving the mail without whom any mailing would occur
  • The List Owner is the beneficiary of the NCOALink  processing

As a Broker-Agent/List Administrator, you must not sign the PAF as the List Owner if you do not own the mailing list that is being prepared for NCOALink processing.

If you have questions regarding the NCOALink  PAF, please do not hesitate to contact our Data Marketing Services team at 800.337.0372.

Software Updates: What You Need to Know

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With the switch to eFulfillment, more and more customers are beginning to sign up for electronic update notifications. This change has led to many inquiries about the different updates BCC Software provides, and we want our customers to be as informed as possible—know what various updates are provided, what they do, where to get them, and, of course, which ones you may need.

Update notifications are posted to the BCC Customer Forum, which is accessed by logging into the Customer Portal. All customers can see the various forums, which are separated for each product family so that you can easily find the relevant and specific topics you need. By clicking on each forum and then selecting the link in the upper right corner named “Subscribe to this Forum,” any BCC Software customer can sign up for email notifications for posts and updates to that specific thread. Receive the most up-to-date, critical information you need to ensure your company stays ahead of the curve.

Please note: If your email address has changed since you first partnered with BCC Software, you may need to navigate to “Control Panel” in the upper right corner and select “Edit Profile” to update your account email address. If you sign up for notifications, but then fail to receive them, checking this screen is a great place to start your troubleshooting.

What are the updates and where can I find them?

There are six major types of updates for BCC Mail Manager™ and BCC Mail Manager Full Service™. While most other products have fewer types of updates, all generally conform to this same naming scheme.

The first and most important type is the bi-monthly program updates. These notifications will include the month the update is for and state that the UDF and ISO are available. Along with these, there are monthly CASS updates that appear on the odd months for BCC Mail Manager and BCC Mail Manager Full Service customers who subscribe to the monthly data updates. These will also mention the month name, but will specify that the CASS data files are available. Both of these updates are posted to our eFulfillment page on the Customer Portal under My Profile > My Product Downloads.

The second group of updates are the web, table, and DSF2 updates. Web updates are patches to the main programs and will always spell out the exact version number in the notification. Table and DSF2 updates explicitly state the type of update, and in the case of table updates, the dates for these, making them fairly easy to recognize. All of these updates are also posted to the BCC Software Updates Page.

What does each update consist of?

Regular updates include everything new that BCC Software is announcing at the time of release. This includes updating the main program, recent table updates, recent DSF2 updates, and CASS files. The CASS updates only cover that current month’s CASS data and nothing else. Web updates are patches to a main program version, but often also include any table updates released since the last web or main program update. Table updates will only amend the presort tables for your program, while only the Walk Sequence tables are updated with DSF2 updates.

Updates are your key to success

Knowing which updates you need, where to find them, and how to make sure you are notified is key in maintaining and utilizing your software to its fullest potential and avoiding postal issues. The USPS releases new data every month and will expect your mailing and encoding results to conform to the newest data in the case of a discrepancy.

We recommend staying on top of every update that concerns any part of the software you normally use.

As always, please reach out to customer support at 800.634.5234 with any questions or concerns.

Top Social Posts for August

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If you’re not following us on Facebook, Twitter, or LinkedIn, you’re missing out on news and information about BCC Software and important, real-time industry news. Here are the three most popular posts from August:

You can click a button below to follow us and have this great content delivered to you directly.

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If you or your company has interesting news or educational content you think we should consider sharing with our audience, we’d love to hear from you at marketing@bccsoftware.com.

PCOA Now Available Through DMS Wizard

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While thousands of American individuals and families move every day, only 60 percent of these moves are reported to the USPS. So, what about the other 40 percent? BCC Software’s Data Marketing Services Proprietary Change of Address (PCOA) tool is now available through the Data Marketing Services Wizard on BCC Mail ManagerPCOA is an excellent tool for finding moves that never got filed with the USPS or that go beyond the 48-month USPS standard.

It works by capturing information about moves from multiple sources like magazine subscriptions and credit card companies. This data is then combined and compared to your list, ensuring you now have complete, correct and current addresses.

PCOA payment options include job-by-job invoice, prepaid credits, or a subscription service similar to the one available for NCOALink® processing. The service is based on the combined intelligence of multiple sources for the most accurate and precise results. For more information and to start taking advantage of this new feature, please call your sales representative at 800.337.0442 or email sales@bccsoftware.com.

 

Greater Charlotte PCC Awarded the PCC of the Year Large Market Award

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The Greater Charlotte PCC has been awarded the PCC of the Year Large Market award by the United States Postal Service. The organization has been recognized by engaging and communicating with members through captivating events, educational seminars and their interactive website. The PCC works diligently to recruit new members, and they host an annual Carolina Postal Forum as an opportunity for both current and new members to interact and network with each other.

Most notably, the organization achieved increased membership as a result of all their efforts.

Glen Swyers, Industry Vice Chair of Greater Charlotte PCC, has been a valued BCC Software customer with Classic Graphics for many years. BCC Software would like to congratulate him and the entire Greater Charlotte PCC organization on this impressive accomplishment.

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