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Changes to the Irresistible Mail Award from the USPS

The Irresistible Mail® Award is evolving. Below is the press release from the USPS® regarding changes to the award, and what it means for the future:

 Introducing:  2018 Next Generation Campaign™ Award. Celebrating Informed Delivery®

The Irresistible Mail Award is evolving. This year the award will have a new name and an updated focus. The Next Generation Campaign Award will celebrate campaigns that take advantage of Informed Delivery to communicate with their consumer audience.

The award will continue to recognize B2C campaigns that include innovative and effective letter and flat mail piece designs. These designs may include (but are not limited to) the use of shapes, sizes, textures, colors, scents, personally targeted content, specialized inks, conversions to digital, or uncommon enclosures, as long as the campaigns also include customized and interactive digital content that can be accessed by consumers from the Informed Delivery® email notifications, dashboard or mobile app*.

Campaigns selected as finalists will compete to be crowned as Grand Champion at the 2018 National Postal Forum in San Antonio, TX. The Mail Owner, Agency, and Printer of these campaigns will all be recognized.

Entry is free and easy. The entry form and the complete rules can be found at www.usps.com/informeddeliverycampaigns. Mail pieces must have been mailed and used Informed Delivery to be eligible. Submissions must be mailed by January 15, 2018.

*Please refer to the Contest Rules and the Informed Delivery website for further information on Informed Delivery campaigns.

For a look at some of last year’s Irresistible Mail pieces, view the edition of BCC Software’s Lien In webcast that discusses Innovations in Mail.