The Postal Service™ is attempting to limit ALL USPS® Marketing Mail (previously known as Standard Mail) to only paper-based/printed matter. This could mean a significant price increase to many mailers. Comments are due October 22, 2018 — make your voices heard!
Below is the Industry Alert released by the United States Postal Service®:
USPS Marketing Mail Content Standards
The following information was published in Federal Register notice 2018-18105 on 8/23/18:
The Postal Service is contemplating amendment of the Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM®), to revise content standards for USPS Marketing Mail® letter-size and flat-size pieces regardless of level of sortation.
This proposed change would limit all USPS Marketing Mail, regular and nonprofit, letter-size and flat-size, to content that is only paper-based/printed matter; no merchandise or goods will be allowed of any type regardless of “value.” All items not eligible to be sent as USPS Marketing Mail letter-size or flat-size pieces would need to shift to another product (e.g., Priority Mail®, Parcel Select®) to be mailed.
In an effort to obtain as much customer and mailer feedback as possible, the Postal Service will post this advance notice of proposed rulemaking for an extended comment period.
Comments on this advance notice of proposed rulemaking are due October 22, 2018.
Mail or deliver written comments to the Manager, Product Classification, U.S. Postal Service, 475 L'Enfant Plaza SW, Room 4446, Washington, DC 20260-5015. Comments and questions can also be emailed to ProductClassification@usps.gov using the subject line “USPS Marketing Mail Content Eligibility.”
Federal Register Information:
Document Type: Proposed Rule
Document Citation: 83 FR 42624
CFR: 39 CFR 111
Document Number: 2018-18105