Many of us in the print and mail industry follow the updates from the United States Postal Service® (USPS®) like some stock brokers track the Dow Jones. This is because postage costs, and the programs offered by the USPS that affect them, can significantly change a printers or mailers operational plan. And due to the current state of the USPS Board of Governors (BOG) in 2018, printers and mailers were not offered promotional discount programs as they had been in the past.
Let’s take a quick step back in case you hadn’t taken advantage of the postal discount programs offered by the USPS in the past. The last year we saw a program was for the calendar year 2017. It offered discounts between 2-5% depending on the requirements placed on the mailpiece. To qualify for the discount, mailers had to register their mailpiece, and have it approved prior to mailing. The programs offered ranged from mobile shopping to the application of TransPromo, and advanced interactive technologies such as Augmented Reality (AR).
The power of the programs offered by the USPS gives mailers the opportunity to capture additional discounts, which for high-volume jobs, could add up to millions of dollars in savings that the organization would not have seen otherwise.
In fact, Keypoint Intelligence has spoken about the power of the postal discount through the USPS promotional programs in many of their presentations. As a leading analyst firm in the print and mail industry, Keypoint Intelligence shared the savings of a large global telecommunications provider that totaled in the millions of dollars.
It isn’t hard to see how savings can be generated. Just look at your current mailing costs for a large customer job and then take two percent of it. The bigger question then becomes, how do you plan to take advantage of the proposed 2019 calendar year USPS promotions programs?
With the powerful combination of Solimar Systems’ workflow platform, Chemistry™, and BCC Software’s postal solutions like BCC Mail Manager™, the ability to leverage the additional discounts on the table for 2019 by the USPS will be seamless for your print and mail environment, not to mention help you save money.
The USPS is planning to offer these programs:
- Tactile, Sensory and Interactive Mailpiece Engagement Promotion
- Emerging and Advanced Technology Promotion
- Earned Value Reply Mail Promotion
- Personalized Color Transpromo Promotion
- Mobile Shopping Promotion
- Informed Delivery® Promotion
The trick here for interactive print, like Augmented Reality, is you only need to include these “responsive” messages somewhere on the envelope or on the enclosed documents. Any one of these programs offer a wealth of opportunity, but the most important takeaway is the ease of qualifying for these discounts by leveraging the Solimar and BCC Software integrated solution. Using the Rubika document re- engineering and enhancement component of the Chemistry platform, your organization would be able to add Transpromo, AR for the technology, and mobile shopping promotions. Solimar can also digitally comingle your mail for greater mail densities. After leveraging Rubika, your jobs could then be seamlessly transitioned to BCC Software for address cleansing, optimization, and more.
Enhance your operations by leveraging these programs in 2019. And while you can’t apply multiple program discounts to the same registered mailpiece, you would be able to strategically plan the mailings for your organization and your customers in order to realize the most savings throughout the year. Give your company the competitive edge for 2019 and beyond.