Earlier this month the Postal Service filed a request with the Postal Regulatory Commission (PRC) to conduct a Market Test of a new product called “Plus One.” According to the USPS® filing, Plus One is “an addressed advertising card that may be mailed as an add-on piece with the USPS Marketing Mail Letters ‘marriage mail’ envelope containing multiple advertising pieces. Marriage mail is a service provided by third-party mail service providers who combine advertisements from multiple businesses into a single mailpiece, thereby significantly reducing each business’s per-address mailing expense.”
The USPS states that Plus One will benefit the following:
- Small and medium sized businesses via an expanded, affordable channel for advertising through the mail.
- Mail Service Providers (MSPs) as an additional tool for retaining and growing volume.
- The Postal Service by expanding its customer base and showcasing the value of standalone mailpieces to customers.
To read the report in full and learn more about the specific requirements to utilize Plus One, download the notice here: