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Black and White (and 4-Color!) and Read All Over.

Looking for talking points to share with clients who are reluctant to support print and mail over digital promotions? Consider these facts: A recent survey of the country’s richest households revealed that more than two-thirds of wealthy Americans pay more attention to print advertising than online media. It’s not that people don’t go online; it’s… Read More

“They Wouldn’t Do It If It Didn’t Work.”

For a while, a respected non-profit in BCC’s hometown ran a perennial direct mail campaign that included a dollar bill prominently visible through the outer-envelope window. The text of that “Just One” campaign was all about the benefits that even donations of a dollar at a time could bring to the organization, but the subtext… Read More