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Guest Article from Canon Solutions USA: Data-Driven Marketing: What Corporations Want, What Consumers Demand

Some say that today’s marketers are drowning in data, yet starving for information. Data is at the heart of all marketing initiatives, and corporations are increasingly relying on their data to learn about customers, invest in new products and services, adjust sales and marketing activities, and assess new market opportunities. The concept of creating relevant… Read: Guest Article from Canon Solutions USA: Data-Driven Marketing: What Corporations Want, What Consumers Demand »

TaskMaster Goes Beyond a Tool to Automate Simple, Repetitive Tasks

One Engineer’s Courage Results in New Found Revenue for his Company A common misconception around automation is that it’s only for repetitive tasks. While its true repetitive tasks are perfect candidates for streamlining, automation can go much further. Jerry Eiler, a Finishing Technical Engineer for Ripon Printers in Ripon, WI, learned this first hand. Ripon… Read: TaskMaster Goes Beyond a Tool to Automate Simple, Repetitive Tasks »

What is the Mailer Scorecard and More

Starting October 1, the U.S. Postal Service will start actively counting any mistakes made by the mailpiece preparer when entering mail for Full-Service delivery – mistakes in address quality, barcode readability, and/or mail preparation — and in November, the first invoices will be mailed to eDoc submitter. BCC Software President Chris Lien shares his thoughts… Read: What is the Mailer Scorecard and More »