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Guest Article from Canon Solutions America: Inkjet and Direct Mail Marketing – What’s the hook?
Direct marketers know all about the hook – that short little catchphrase that grabs the consumer’s interest and maybe even justifies the purchase. When positioning inkjet to the transaction printing market the hook is easy: White Paper Solution + Workflow = Profits. If you’re in the direct mail or collateral fulfillment business, the hook is… Read More
Top Social Posts for January
If you’re not following us on Facebook, Twitter, or LinkedIn, you’re missing out on news and information about BCC Software and important, real-time industry news. Here are the three most popular posts from January: Ritual around marketing mail, its physical presence allow brand content to take root, spur action http://buff.ly/2jezdyU McKinsey: “Half of today’s work… Read More
Automation Isn’t About Job Loss. It is About Job Growth.
The future of automation doesn’t look like a Twilight Zone episode or Orwellian society of robots with humans as their slaves. It looks like the mailing operation at Jet Mail Services, based in Hudson, Massachusetts, less than about an hour from Boston. Jet Mail Services provides direct marketing solutions for businesses ranging the gambit from Fortune… Read More