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The Unmistakable ROI of Leveraging Personalized Mail and Automation

By Drew Sprague, President, Solimar Systems You’re reading this article because you know how valuable personalized mail is. Although mail volumes have been declining for some time, the inherent value of personalized correspondence remains an essential element of communication between businesses and their consumers. Today, we still find many mailers feel locked into traditional, and… Read More

Seamless Acceptance Incentive Proposed for Mail Service Providers

Large volume Mailers who are already processing Full-Service mailings, are likely familiar with the Postal Service®’s Seamless Acceptance program. But the USPS® has been working to expand the scope of the program to include more than large volume mailers – and has announced a proposed pricing incentive designed to encourage all Mail Service Providers to… Read More

The Time is Now to Re-Evaluate Your Software Options

This article appeared in the November 2020 issue of NPSOA Magazine. Our industry continues to operate in a state of constant evolution, and the COVID-19 pandemic is no exception. Paired with a tumultuous and intense election cycle, there has never been a more important time to re-evaluate your business operations and make sure your mailing… Read More