Industry Insights

Expert knowledge how and when you need it.

BCC Software is comprised of industry experts who are passionate about all things postal. Dedicated to staying on top of industry trends, changing regulations, and more, BCC Software brings you in-depth articles and insights into the ever-changing direct communications landscape.
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Green and Secure: Does It Meet the New Move Update Requirements?

This article was featured in Mailing Systems Technology in May 2018.  When the Postal Service™ first announced its new Green and Secure program, it was described as a new alternative method to meet the Move Update standard. However, this inadvertently caused confusion, as the Green and Secure program is a subset of ACS™ and does… Read More

What’s in a Name? A Potential Decline in Response Rates

This article was featured in Mailing Systems Technology in April 2018.  While the mailing industry has weathered, and sometimes embraced, many direct communication innovations over the years, direct mail is still the most influential marketing tactic, boasting significantly higher response rates than digital advertising alone. In fact, according to the DMA, direct mail sees a… Read More

Postal Changes Happening in January and How They Can Affect Your Company

This article was featured in Mailing Systems Technology in February 2018.  2018 is bringing with it many changes in the postal industry. As always, BCC Software is on top of these changes and is dedicated to ensuring that our customers are not only ready for the year ahead, but compliant and pointed toward success. So,… Read More

It’s Time to Talk About Millennials and Direct Mail

Professionals often sneer at the word “millennial,” but the reality is that this generation is powerful when it comes to business—they will make up the majority of the workforce and consumer groups by the year 2020. Millennials range from ages 20-36—they are buying houses and renting apartments, purchasing cars, getting married, growing families, and taking… Read More

Top 3 Industry Prophecies for 2018

It’s important to get your company prepared for 2018 and the changes that lie ahead. With technological innovations, legislative challenges, and new generations of workers all on the rise, it’s needless to say that change is coming. However, change can also mean opportunities to grow your business and improve the value of direct communication. Here… Read More

Don’t Call it a Comeback: Direct Mail’s Influential Place in Marketing

With digital marketing seemingly the most popular advertising method, it cannot be forgotten that direct mail is the foundation of effective marketing. And with new technologies and innovations in the mailing industry, direct mail pieces are an integral part of any marketing campaign and are getting companies a greater ROI. Direct mail leads to multi-… Read More

3C + IMb = ROI

In today’s challenging economy, every business seems to be focused on the bottom line. Acronyms such as EBITDA (earnings before interest depreciation and amortization), CAGR (cumulative average growth rate) and ROI (return on investment) are often used as measurement tools to determine success. What they do not reveal, though, is the formula for achieving that… Read More

Delivering Software Changes to Support a Changing USPS®

The one constant in the domestic mailing industry is change. Over the course of the last year (2010) , there have been over 100 DMM Advisory notices announcing changes or clarifications to mailing requirements and acceptance systems. Some of these are the result of the USPS meeting Sarbanes-Oxley requirements, some are to usher in new… Read More

Addressing Address Accuracy

A complete, correct, and current name and address on the mail piece is the foundation for any successful mailing campaign. This “3C Approach to Address Accuracy” is something that I’ve personally been preaching for nearly a decade. It is essential for achieving postage workshare discounts and is the only way to ensure timely, predicable, and… Read More

Dependency of Software for Workshare Discounts

As our nation was finishing another annual celebration of our independence, the USPS and the mailing industry were combing through the specifics of the first ever Exigency Rate Case (R2010-4), which was filed on July 6, 2010 by the United States Postal Service. Within the 124 pages and numerous supporting documents, the industry found a… Read More

Timing is Everything for Software Development

It is often said that time flows like a river. Perhaps this image is based on the notion that time can only move forward and thus once an experience occurs, it cannot be repeated, such as standing in a river and the water (events) passes us only once. Or perhaps it is the confluence of… Read More

Logistics of 5-Day Delivery

The dire financial situation for the USPS is well documented and splashed across nearly every media channel: Declining mail volumes projected to bottom out at 150 billion pieces by 2020 … Rising costs per delivery point that exceed revenue attained … And a law that makes it nearly impossible to dynamically adjust their delivery network… Read More

Decoding the Co’s

One of the most effective ways to simultaneously improve mail delivery and reduce postage is to commingle multiple mail pieces together. Although this concept is not at all new, the need for predictable and timely delivery has perhaps never been greater—while advancements in software technology and postage discount opportunities have provided mailers with more means… Read More

Addressing Move Update Compliance

With this New Year and new decade comes a new opportunity to explore software-enabled growth in mailing. Recently, the Postmaster General announced that there will be no rate increases for market dominant USPS products in 2010. That is great news for the mailing industry. However, in order for the USPS to meet their financial goals… Read More

Software Enabled Workshare Opportunities

The Postal Service™ is enduring unprecedented losses in mail volume. This, combined with the prefunding of retiree healthcare, has the USPS® facing a projected loss of over $7 billion this year. With such unimaginable numbers, it’s no wonder everyone is searching for cost-cutting solutions, including calling into question the elimination of workshare discounts. Imagining the… Read More

Your Software is Talking – Are You Listening?

The mailing industry’s dependency on software is becoming more apparent with every USPS rule change. Whether in the areas of address quality, bundle preparation, or the Intelligent Mail barcode, software is a necessity in order to ensure maximum postage discounts and timely, predictable mail delivery. The investment in this mission critical software is not a… Read More

The Best Defense is a Good Offense

There is much at stake today in address quality. Postage discounts, timely delivery, and customer response are all directly tied to the upfront investment in address quality. Unfortunately, so much emphasis has been placed on the penalties of poor address quality that the overall benefits of keeping an address complete, correct, and current is getting… Read More

Software’s Role in Intelligent Mail

The criticality of software in the mailing industry is well-established. Postage discounts are predicated on the use of CASS™– and PAVE™-certified software. The same can be said for the Intelligent Mail® barcode, or the IM®BC, as it’s often referred to. The IM BC is the next generation in mail visibility and a new foundation for… Read More

Moving Ahead with Move Update

Address quality all starts with using CASS-certified software, which should result in your addresses being complete and correct. But what can be done to ensure the address is current? That’s where Move Update methodologies come in. Properly utilized, they provide a crucial role to your overall address quality strategy. There are basically five approved methods… Read More

The ABCs of Postal Software

From address cleansing to presorting, to producing the Intelligent Mail® barcode on the mailpiece, postal software is a crucial component of any mailing operation. This dependency on USPS®-certified software and its underlying data is now more critical than ever for mailers who wish to achieve the essential postage discounts derived from workshare opportunities. In this… Read More

Going Digital for Postage Optimization

Commingling mailpieces is one of the most effective ways to opti­mize your postage investment. Postage continues to be the larg­est attributable cost per mailpiece, and judging by the current dire financial situation of the United States Postal Service®, it doesn’t look like that situation is going to change anytime soon. Thus, many mailers are still… Read More

USPS News: New Prices & IMb Implementation

Today, the United States Postal Service announced that it filed new mailing services prices with the Postal Regulatory Commission that would be effective April 17, and that they’re delaying the Intelligent Mail barcode requirement for automation discounts. Despite delaying the requirement, remember that the barcode offers benefits including more services in one barcode,  increased space on mailpieces,… Read More

USPS News: New Prices & IMb Implementation

Today, the United States Postal Service announced that it filed new mailing services prices with the Postal Regulatory Commission that would be effective April 17, and that they’re delaying the Intelligent Mail barcode requirement for automation discounts. Despite delaying the requirement, remember that the barcode offers benefits including more services in one barcode,  increased space on mailpieces,… Read More

Adding efficiency to mailing

Newsweek senior editor Daniel Gross’s recent post Going Postal posed some good questions about why mailers do what they do—and he submits that “power mail users should do what others do when the price of any resource rises—figure out how to use it more efficiently.” He has a good point, and one that I have… Read More