BCC Software is comprised of industry experts who are passionate about all things postal. Dedicated to staying on top of industry trends, changing regulations, and more, BCC Software brings you in-depth articles and insights into the ever-changing direct communications landscape.
Adding efficiency to mailing
Newsweek senior editor Daniel Gross’s recent post Going Postal posed some good questions about why mailers do what they do—and he submits that “power mail users should do what others do when the price of any resource rises—figure out how to use it more efficiently.” He has a good point, and one that I have… Read: Adding efficiency to mailing »