Industry Insights

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BCC Software is comprised of industry experts who are passionate about all things postal. Dedicated to staying on top of industry trends, changing regulations, and more, BCC Software brings you in-depth articles and insights into the ever-changing direct communications landscape.
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3C + IMb = ROI

In today’s challenging economy, every business seems to be focused on the bottom line. Acronyms such as EBITDA (earnings before interest depreciation and amortization), CAGR (cumulative average growth rate) and ROI (return on investment) are often used as measurement tools to determine success. What they do not reveal, though, is the formula for achieving that… Read: 3C + IMb = ROI »

Addressing Address Accuracy

A complete, correct, and current name and address on the mail piece is the foundation for any successful mailing campaign. This “3C Approach to Address Accuracy” is something that I’ve personally been preaching for nearly a decade. It is essential for achieving postage workshare discounts and is the only way to ensure timely, predicable, and… Read: Addressing Address Accuracy »