Industry Insights

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BCC Software is comprised of industry experts who are passionate about all things postal. Dedicated to staying on top of industry trends, changing regulations, and more, BCC Software brings you in-depth articles and insights into the ever-changing direct communications landscape.
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What’s in a Name? A Potential Decline in Response Rates

This article was featured in Mailing Systems Technology in April 2018.  While the mailing industry has weathered, and sometimes embraced, many direct communication innovations over the years, direct mail is still the most influential marketing tactic, boasting significantly higher response rates than digital advertising alone. In fact, according to the DMA, direct mail sees a… Read More