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USPS changes, data-rich IMb mean opportunity for mailers — Part 3 of 3

Today, many transactional mailers – particularly larger ones who have legacy IT systems – rely upon presorters to assign their barcodes and meet Move Update requirements. We see a trend toward more mailers getting control of their legacy data, assigning barcodes pre-print and then using the uniqueness of the IMb to bring transparency to the… Read: USPS changes, data-rich IMb mean opportunity for mailers — Part 3 of 3 »

USPS changes, data-rich IMb mean opportunity for mailers — Part 2 of 3

Operationally, receiving data in advance of the ZIP codes that are to be sorted and creating “one pass” sort schemes is highly recommended to maximize operational efficiency. Further, a business model that involves sorting only non-5-digit qualifying (or “residual”) mail is smart business since it only makes sense to commingle mail that adds value to… Read: USPS changes, data-rich IMb mean opportunity for mailers — Part 2 of 3 »

USPS changes, data-rich IMb mean opportunity for mailers — Part 1 of 3

The idea of business prosperity seems somewhat fleeting during the past 30 months and certainly many of us have dealt with more than our fair share of adversity recently. We have seen unprecedented declines in transactional mail volumes and accelerated migration to electronic and other forms of communications. At the same time, the USPS has… Read: USPS changes, data-rich IMb mean opportunity for mailers — Part 1 of 3 »