USPS INFORMED DELIVERY® PRE-APPROVAL & SUBMISSION

See Your Campaign's
potential ROI!

BCC Impact™ takes USPS Informed Delivery® from eligibility to pre-approval to submission without the portal marathon. Find what you qualify for, get approved on time, and hand your clients a number you can defend.
  • Free campaign ROI utility
  • No login required
  • Covers every 2026 USPS promotion and add-on

2026 promotions

Eligibility kept current

Managed submission

One connected workflow

2026 promotions

Eligibility kept current

Live ROI modeling

Value before the pitch

Free ROI Utility

Model campaign value before you sell it.

Informed Delivery Built In

One mailing, one digital campaign, one workflow.

Managed Pre-Approval

Keep samples, assets, and documentation together.

Campaign-Based Pricing

Scale by submissions, not by mail volume.

The problem

Promotion strategy shouldn’t be this hard

Every USPS promotion is money on the table. Almost none of it is easy to collect.

Enrollment lives in the Business Customer Gateway. Pre-approval samples live in the My Products Portal. Informed Delivery campaigns live in the Informed Delivery Mailer Campaign Portal. Eligibility rules change, windows shift, and the calendar you’re working from was accurate three months ago.

So the work falls to whoever on your team knows postal best, and that person spends their week chasing approvals instead of building campaigns.

Real discounts, left on the table

Because enrollment, pre-approval, and submission live in a dozen different places.

Approvals stall. Windows close.

Samples and approvals disappear into email threads and the qualifying date passes.

Every hour spent wrangling promotions

Is an hour not spent making the campaign win.

No proof at the end of it

You did the work, but there’s no clean way to show the client what it earned.

What if you could manage Informed Delivery in one place? Now you can.

Interested in getting started with BCC Impact? Reach out to us!

How do I sell it?

Stop explaining promotions. Start selling outcomes.

The hardest part of selling a postal promotion has never been the promotion, it’s the conversation. Clients don’t buy “Tactile, Sensory & Interactive.” They buy a campaign that performs better than the last one, for the same or less money.

BCC Impact gives you that conversation, prepared in advance.

See the ROI utility in action
You don’t need a postal specialist on staff to sell postal value. You need the numbers in front of you when the client asks “why should I?”

What you get to walk in with:

A number before you commit. Enter a drop date, mailpiece class, and volume in the free ROI utility and see the promotions the campaign qualifies for — with discount, impression-lift, and response-rate estimates that update live as you adjust the plan.

A side-by-side. Show the client the campaign as-planned versus the campaign with promotions applied. The difference is the pitch.

Client-ready value stories. Clear metrics, plain language, no postal acronyms required. Built for the account manager, not the postal expert.

Options you can stack. Base promotions plus the Informed Delivery and Sustainability add-ons, modeled together so the client sees the full picture.

A calendar that’s never wrong. Line promotion windows up against the client’s mailing calendar so nothing ever qualifies too late — and so you can propose a drop date that captures more.

How do I integrate it?

Web-based. Set up once. Connected to the work you already do.

BCC Impact is a standalone, web-based platform, nothing to install, nothing to upgrade, available anywhere your team works. It sits alongside your existing production stack rather than asking you to rebuild it.

Talk to us about your setup
Once

Setup, done once:

Enroll CRIDs right the first time through the Business Customer Gateway — including the mistakes that cause downstream rejections, called out before they cost you.

Clear roles, mapped to your world. Mail Owner vs. Mail Service Provider, framed for how service bureaus actually operate — not how the portal describes it.

Configure once, connected for good. Set it up per customer, hook it into Impact, and it’s done. Every campaign after that inherits it.

Always

Then the workflow runs itself:

Promotion eligibility, defined for you — the right promotion and discount suggested based on your mailing date, mailpiece type, and campaign. 

Informed Delivery pre-approval without the chase — documentation flow to USPS in one managed stream then sent back to you into your dashboard, so approvals don’t stall.

Informed Delivery submission, built in — one mailing, one promotion, one place for the image, ride-along content, and target link. The digital campaign is built and enrolled alongside the physical mailing, not as a second project in a second portal.

Sustainability eligibility — responsibly sourced paper savings visible within BCC Impact to contribute to your total potential ROI. No manual math.

Learn it once, use it everywhere — the same workflow for every campaign, with dashboard visibility into past campaign submissions.

  • Proof layer — Track N Trace®:

BCC Impact gets the campaign approved and out the door. BCC Track N Trace® supplies the evidence it worked. Live IMb scan data via USPS Informed Visibility® shows exactly where mail is in the mailstream, so “we think it performed” becomes a delivery curve you can put in front of a client.

Learn more about Track N Trace
How do I make money on it?

Promotions are a discount. Impact turns them into a service line.

Four value paths:

Most MSPs and PSPs treat promotions as a cost reduction they pass through to the client. That’s the smallest version of the opportunity, and the reason so many shops skip them entirely: the labor to qualify costs more than the discount returns.

Change the labor equation and the whole thing inverts.

Bill for the expertise, not the postage

Campaign qualification, promotion strategy, and Informed Delivery setup are billable services once you can deliver them in minutes instead of days. It’s time to bring this marketing value-add to your service set. 

Capture the mail preparer credit

MSPs facilitating Informed Delivery promotions are eligible for a preparer credit on qualifying mailings, provided the permit/EPS combination is correctly linked. 

Win the work you’re losing on price

A campaign that qualifies for promotions is a cheaper campaign. If your quote lands with the discount already engineered in, you’re not competing on print price anymore.

Keep the client longer

The provider who shows up with a performance story at the end of every campaign is not the provider who gets re-bid next year.

  • Time is the other line item

Faster, cleaner approvals mean more campaigns hit their windows and capture their discounts. Every window you miss is revenue that was already earned and then wasn’t.

  • Pricing model

BCC Impact is a credit-based subscription priced on campaigns submitted, not mail volume. One creative submitted for promotion and Informed Delivery consumes the same credit whether you’re mailing 100 pieces or 100,000. That makes your margin on every campaign knowable before you quote it, and it means the platform scales with the number of clients you serve rather than penalizing your biggest jobs. Tiers available by submission volume.

BCC Impact Subscription

Submissions

TNT Credits Included 

Price

Single Submission

1

0

$150

X-Small Package

5

50,000

$625

Small Package

20

100,000

$2,000

Medium Package

50

250,000

$3,500

Large Package

120

500,000

$6,500

Unlimited

Unlimited

500,000

$20,000

How it works

Three steps. One flow.

BCC Impact launches the campaign. Track N Trace proves it. One connected motion — from qualification to ROI you can defend.

STEP 1

Discover (free, no login)

Enter your drop date, mailpiece class, and volume. BCC Impact surfaces every promotion the campaign qualifies for, with real-time discount, impression-lift, and response-rate estimates that recalculate as you change the plan. Model it before you sell it.

STEP 2

Qualify & pre-approve

Move the campaign into the pre-approval and submission engine. BCC Impact applies eligibility, generates the requirements, collects the samples and documentation, and drives pre-approval across every 2026 promotion in one managed stream — with Informed Delivery built in rather than bolted on.

STEP 3

Submit & prove

Submit straight through to the mailing without leaving the workflow. Then track it: captured discounts, digital engagement, and real delivery performance, per campaign, in one dashboard.

Platform capabilities

What's inside

Everything your team needs to qualify, prepare, submit, and explain USPS promotion campaigns in one consistent workflow.

Free campaign ROI utility

Publicly accessible, no login required. Drop date, class, and volume in, eligible promotions, discount estimates, and projected lift out. Updates live as you adjust.

Eligibility, applied automatically

The right promotion and discount recommended for you. No lookups, no rekeying, no guessing which guidebook governs.

A promotions calendar that’s never out of date

Shifting windows, new programs, and moved dates stay current automatically. Retire the spreadsheet.

Auto-generated promotion requirements

Every requirement for the promotion you selected, generated for the campaign in front of you. Zero guesswork about what USPS needs.

Simple campaign file upload

Drop in your campaign files and Impact handles the rest; samples, documentation, and assets flow into one managed submission stream.

Informed Delivery, built in

Ride-along image, target URL, and branding created and enrolled alongside the mailing. One project, not two portals.

Pre-approval without the chase

Samples and documentation submitted to USPS in one stream, with clear status. No scattered email threads, no stalled approvals.

Sustainability & Informed Delivery add-ons, stacked

ROI list calculated and added to the campaign ROI total. No manual math, nothing forgotten.

One dashboard, the whole story

Promotions, Informed Delivery, and physical mail tracking together. Captured discounts and engagement side by side, per campaign.

Parallel with Track N Trace®

Live IMb scan data shows exactly where your mail is in the mailstream, the proof layer behind every claim you make, if campaigns are enhanced with TNT.

Client-ready value stories

Clear metrics and plain-language value framing, ready to put in front of a customer.

Built for whatever’s next

The same workflow for every promotion — including the ones USPS hasn’t announced yet.

UP-TO-DATE PROMOTIONS VISIBILITY

Every 2026 USPS promotion, in one place.

Promotion names, windows, and requirements are maintained inside Impact and updated as USPS publishes changes, including 2027 programs as enrollment windows open.

Base / primary promotions:

Catalog Insights

Tactile, Sensory & Interactive

Integrated Technology

Continuous Contact

First-Class Mail® Advertising

Add-ons:

Informed Delivery®

Sustainability

WHO IT’S FOR

Built for the whole mailing ecosystem.

Whether you prepare mail for clients or own the campaign directly, Impact turns postal promotions into a repeatable business process.

Mail Service Providers

Qualify campaigns for dozens of clients without adding a postal specialist to payroll. Configure each customer once; run every campaign after that in minutes.

Print Service Providers

Move from print fulfillment to strategic marketing partner. Sell promotion strategy and Informed Delivery setup as services, not favors.

Mail Owners & Marketers

Capture the discounts you’re eligible for and add a digital touchpoint to mail you’re already sending — without learning the Business Customer Gateway.

In-house & enterprise mailers

Standardize promotion participation across business units, with documented approvals and reportable results.

WHAT’S AHEAD

This is just the beginning. Here's what's ahead!

BCC Impact launches as a standalone platform on purpose — so it could be built right, without waiting on anything else. Here’s where it goes next.

Built into presort

BCC Impact, right where your workflow already lives. Promotion qualification surfaced inside your presort software as part of job setup, so eligibility is decided at the same moment the mailing is.

OmniChannel ROI tracking

Tracking technology included within your campaigns — PURLs, QR codes, and the response mechanisms that connect a mailpiece to what the recipient did next. Attribution that goes past delivery.

Actionable reporting with Impact

A more comprehensive, streamlined ROI story: what you set up, what you saved, what performed — assembled into a customer-facing report. White-labeled reporting for campaign insights is in active development.

API on the horizon

Programmatic access so BCC Impact can plug into the systems you already run, alongside the BCC Architect™ API suite.

Early customers shape this roadmap. The features above exist because mailers asked for them.
Frequently asked questions

Everything you need to know.

Ready to create more value?

Reclaim the time. Prove the ROI.

Captured discounts plus documented, on-time approvals. Mail that qualifies, on time, with proof.

marketing@bccsoftware.com · bccsoftware.com/impact · @BCCSoftware on LinkedIn