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Stephen Asks Mailers to “Lien In” and Learn about Innovations in Mail

June 22, 2017
Vicki Stephen, Director, Mailing Services, New Products and Innovation for the U.S. Postal Service, joins BCC Software’s monthly webcast June 28.

This month BCC Software is pleased to announce the June installment of the “Lien In” webcast series will feature Innovations in Mail, presented in part by Vicki Stephen, Director, Mailing Services, New Products and Innovation for United States Postal Service®. In her role with the USPS®, Stephen is responsible for developing new products and integrating technologies to increase the effectiveness of Direct Mail as a marketing channel.

Stephen will join company president, Chris Lien and Ed Wong, Product Marketing Director, Commercial and Industrial Printing at Ricoh, USA, Inc. for an educational webcast on June 28th, 2017 beginning at 11 a.m. EST.

This presentation is free and open to both BCC Software customers and non-customers. Register today here.

A study by the Boston Consulting Group says that by 2020, total advertising spending on mail will increase to 12 percent. Paired with the fact that advertising mail has a 16 percent median ROI for businesses – better than email, social media, and even telemarketing  – means the print and mail industry must continue to look for ways to satisfy eager marketers.

“Direct mail overwhelmingly has the highest response rate and overall ROI among marketing tactics thanks, in part, to innovative printers, mailers, and new technology,” said Lien. “Now is the time to be on the cutting edge and test trends in variable printing, color, tactile substrates, emerging technologies and more. Both Vicki and Ed can help mailers and printers learn about the valuable USPS commercial mailing promotions, which will allow more and more businesses to take advantage of savings while experimenting in trends.”

About the Panelists

Vicki Stephen: Stephen works actively with marketers, mailers, and printers to drive overall value of mail and leads efforts to incorporate technology with mail, encouraging mailers to link physical mail and digital experiences, and leading development of tools such as “Irresistible Mail.” Her team manages a variety of new business pilots and prototyping efforts. Stephen worked as a Brand Director, managed Engineering & IT functions, served as a Plant Manager, and field engineering roles.

Ed Wong: Wong has spent 25-plus years in the industry, including 17 with Ricoh USA, and is an expert in product marketing for production print, including go-to-market strategies, product launches and taking action based on the voice of the customer.

Lien In brings hundreds of professionals in the print and mail industry together for a monthly educational webcast. Launched in January 2017, these free broadcasts have covered topics ranging from the Mailer Scorecard to staffing in the current era of direct communications. Click here to register for Lien In.

About BCC Software, LLC: Based in Rochester, NY, BCC Software creates innovative postal software solutions and provides extensive data marketing services. The company was founded in 1978 and employs approximately 80 people. More information on BCC Software can be found at www.bccsoftware.com or by calling 800.624.5234.

BCC Software Media Contact: Shawn Ryan, Vice President, Product Strategy, shawnr@bccsoftware.com, 585.341.3357

© 2017 BCC Software, LLC. All rights reserved. BCC Software, the BCC Software logo are trademarks or registered trademarks of BCC Software, LLC. The following trademarks ar


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