Rooftop Geocoding

Target your marketing efforts with greater precision.

Send the right communications to the right customers with maximum efficiency using Rooftop Geocoding from BCC Software. The Rooftop Geocoding process adds the exact latitude and longitude of addresses to each record. The coordinates are at the delivery point level – precise enough to “put the pin” right in your customers driveways.

Why use Rooftop Geocoding?

Rooftop Geocoding puts the power of targeted and personalized communications into your hands. Here are a few examples of how our customers utilize Rooftop Geocoding to improve their business processes:

Personalize with Variable Print

Personalize your direct mail by harnessing the power of variable print to put the location closest to each customer on each mail piece

Understand Address Landscape

Measure the distance from one address to another known point like flood plains, school zones, and other areas of interest for mortgage and insurance purposes.

Maximize ROI

Identify geographic concentration within a list to drive plans for specific marketing campaigns and improve your overall ROI.

 

Integration Points

Rooftop Geocoding is available through BCC Mail Manager™, LENS®, and GoData™..

Handle mailings with ease

Get Rooftop Geocoding when and how you need it with multiple integration points. It can be employed through GoData™, LENS®, or BCC Mail Manager™. We return key data that falls into three categories:


Standardized Address

Ability to update your records with standardized addresses that may help reduce undeliverable mail and improve the overall quality of your data.

Latitude and Longitude

Each of your records gets appended with a rooftop-level latitude and longitude – precise enough to identify the exact location of the address.

Supplemental Information

BCC Mail Manager also supplies you with additional information about each record, including indicators if a property is known to be vacant, if an address is a mail receiving agency, and over a dozen other useful data points.