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Tech Tip: Benefits of Using the Standardize Options for Data Marketing Services Jobs

April 04, 2016

We do recommend having Standardize Delivery Address and Standardize City selected while utilizing any DMS process that includes ZIP+4 Encoding. Why? … Because the purpose of Standardize Delivery Address and Standardize City is to convert address and city information to postal abbreviation standards. Without these options selected, the delivery address and city in your list will not be updated with the resolved address information found during ZIP+4 Encoding, as part of the DPV, NCOALink, DSF2 and ARS processes.

These two options can be found either when creating the job or processing the return job.

  • When creating the job, on Page 9 of the BCC Mail Manager Data Services Wizard, use the Send the file via the Internet and process the return job, Click the Options button, and select Standardize delivery address and Standardize city.
  • When manually processing the DMS return job, go to Postal>Data Services> Process Return Job. Select the job file, click Open. Go to Options, and select Standardize Delivery Address and Standardize City.

By selecting these two options, you can be assured that all of the resolved address information from the DMS process will be written back into your list.

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