What Is Mailpiece Tracking Worth? Ask Upstate NY Retirees

We’ve all heard of mailings falling into a black hole, but does this really happen? It does, and here’s how. You’ve got your mailing all set. You’ve encoded and presorted your list, you’ve even made sure all of your addresses meet USPS Move Update standards, and you send this perfectly prepared mailing on its way. Now what? Did you track it? Do you know if it’s reached its destination? Here’s a perfect example of how correctly using mailpiece tracking can mean real dollars to your business or your client’s business…not to mention the mailpiece recipient.