BCC Software charges up DMA with expanded Data Marketing Services
November 05, 2014
BCC Software had the opportunity to talk with hundreds of printers, mailers, and marketers at the annual DMA conference last month. We heard a common theme in our booth, and as we explored the show floor: companies are looking for a partner to help them maximize their ROI with better data quality. Some examples of the solutions BCC has that can solve some of the challenges facing attendees we spoke with:
- How can I reduce the amount of undeliverable / non-encoded records? BCC is offering solutions to this increasingly important challenge. Services like our Advanced Address Correction or Address Resolution Services (ARS), these products eventually pay for themselves. Pair these services with our suppression services, which flag records of deceased individuals, or people that have registered with the DMA indicating they do not wish to receive direct mail offers, these services can provide an uplift of up to30% of records that would otherwise be lost.
- What is the best way to keep my database up to date? My data (or my customer’s data) is aging and becoming less effective, and the return on my campaigns is dropping. We’ve been hearing this more and more. BCC now offers a CRM Refresh package to address just this problem! We will process your entire database and return a file that’s sure to re-energize your efforts. Addresses of individuals that have moved are updated, duplicate records are identified, undesirable targets are flagged for suppression, and more. This program makes sure your database has the most complete, correct, and current data available to ensure the best results from every mailing.
Call (800) 453-3130 or email us to learn more about how these solutions can solve the same problems for you and your customers.
