Guest Article: Optimizing Postal Savings: What Are The Options?

Posted on Jun 29, 2017

In general, direct mail produces response rates that are much higher than email and other online advertising. If you make direct mail personalized, it can generate awareness and sales leads, drive traffic to web sites, improve cash flow, or increase donations. But it does cost more than its digital alternatives, and often the postage cost can be greater than the cost of the mail piece itself. That's why taking the necessary steps to not only create a quality mail piece but...

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