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Suppression Services

Ensure your direct communication messages reach their targets

 

Avoid mailing to uninterested, deceased, and inmate recipients.

List targeting is crucial in marketing operations. By understanding your audience, you can better target your message and reduce waste and production costs. Additionally, mailing to individuals who have opted out of unsolicited marketing can damage your brand image. 

BCC Software’s List Suppression Services helps eliminate waste and increase ROI by filtering out undesirable records before you begin your campaign.

Benefits of Using Suppression Services

Eliminate Waste: Suppression services help remove undeliverable and irrelevant records from your mailing list, significantly reducing wasted resources on printing and postage for mail that won’t reach its intended recipients.

Increase ROI: By targeting only the most responsive and relevant audiences, suppression services improve response rates, enhancing the overall effectiveness and return on investment of your marketing campaigns.

Minimize Risk: Suppression services mitigate potential fraud by ensuring that sensitive information, such as credit card applications, is not sent to individuals in correctional facilities or other high-risk groups.

Maintain Brand Image: By respecting recipients’ preferences and avoiding unsolicited mail to those who have opted out, suppression services help maintain a positive brand reputation and foster trust with your audience.

DMA Suppression

Identifies individuals in your list(s) who have registered with the Direct Marketing Association (DMA) Mail Preference Service (MPS) to indicate that they do not wish to receive unsolicited mail.

Deceased Suppression

Identifies deceased individuals in your list(s) using a database dating back 15 years and derived from Social Security Administration records.

Suppression Suite

Identifies records in your list(s) that match common suppression/pander files, including Direct Marketing Association (DMA) Mail Preference Service, Deceased, Prison Addresses, and Business Addresses.

Are You Doing Enough With Your Data?

With rising mailing costs, increased USPS® regulations, and mounting pressure from competitors, it's more important than ever to use your data and make sure every communication counts.

See what you can do with BCC Software's comprehensive and industry-leading collection of data marketing services.

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Experience the power of suppression services today and take control of your contact lists with BCC Software

Ensure compliance and enhance the quality of your marketing campaigns with Suppression Services from BCC Software

Safeguard your reputation and protect your brand by suppressing contacts who have opted out, requested to be removed, or are on do-not-contact lists. Our robust suppression services help you maintain regulatory compliance, reduce waste, and improve targeting precision.
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