PAF Update for NCOALink Users

On September 14, 2015, the USPS sent a notice to all NCOALink Licensees, emphasizing the importance of accepting only physical street addresses on the Processing Acknowledgement Form (PAF). This guideline is stated on page 11 of the PAF Guide. As a result, we are immediately enforcing this rule by refusing any PAFs that contain non-physical… Read: PAF Update for NCOALink Users »

Web-to-Print

What is web-to-print? In its simplest form, it is the ability to upload a print file or mailing list to a website as a mode of initiating a workflow. The concept is not new, but as the required technologies become more common, the barrier to implement it in small to medium size businesses is breaking… Read: Web-to-Print »

Guest Article from Handwriting.io – Personalization Drives Conversion

Personalization is often sacrificed for expediency. There is nothing more impactful than receiving a handwritten note that creates an emotional experience. Personalization drives conversion, shows value and improves open rates. Targeted direct mail boasts a 4.4% response rate, compared to email’s rate of 0.12%*. We know that direct mail is still “king” in a digital… Read: Guest Article from Handwriting.io – Personalization Drives Conversion »

New Webinar Recording: 5 Gems Hiding in Your Customer Data

Our 5 Gems Hiding in Your Customer Data booklet remains one of the most popular educational downloads from our website. In October we hosted a webinar to talk more specifically about the ways people are using the facts in the guide to enhance their marketing campaigns. Watch the Webinar