Revolutionize Your Data Quality: The Benefits of Using ARS and Suppression Processing
With the USPS® moving towards a climate of lower tolerance and higher penalties for Undeliverable as Addressed (UAA) mail, the need for data cleansing is ever-increasing. BCC Software’s Address Resolution Service (ARS) and Suppression Services work to optimize your data by correcting incomplete addresses and targeting key recipients, creating a higher deliverability rate and saving you money.
ARS uses third-party databases to correct residential addresses considered undeliverable and/or missing secondary information during the CASS™ encoding process. The service uses proprietary databases to append complete address information, including secondary data such as apartment numbers. This service can also be used to improve NCOALink® results, by providing more DPV confirmed addresses, which increases the likelihood of Change of Address matches being found. On average, BCC Software customers experience a 51 percent correction rate when they utilize ARS for their lists.
So, what about addresses that may be correct but are registered to consumers who either will not receive your customers’ direct communications, or do not wish to. This results in both wasted costs and potential negative impact on a company’s brand image. BCC Software’s Suppression Suite processing can help eliminate this issue by identifying records in your list(s) that match to common suppression/pander files including Direct Marketing Association (DMA) Mail Preference Service, Deceased, Prison, and Business. This service appends easy-to-use codes, which makes the process of suppressing unwanted addresses simple.
For further details on incorporating these two services into your operations in order to reduce UAA mail, please contact Data Marketing Services at 800.337.0372 or email marketing@bccsoftware.com.
