Transform Direct Mail into Powerful OmniChannel Campaigns
FOR IMMEDIATE RELEASE
ROCHESTER, NY and IRVINE, CA– April 21, 2025 BCC Software, a BlueCrest company and leader in postal software solutions, and MindFire, Inc., a pioneer in omnichannel marketing automation, today announced the launch of their joint OmniChannel solution as a result of their strategic partnership announced in December, 2024. BCC Software’s postal optimization technology combined with MindFire’s marketing automation platform bridges physical and digital marketing channels with comprehensive campaign attribution across all touchpoints in the customer journey, helping Mail Service Providers (MSPs) improve response rates and measurable ROI while transforming mail value.
As MSPs seek innovative ways to compete in an increasingly digital landscape, the new joint offering is a complete solution:
- Postal optimization and address quality management
- Intelligent mailpiece tracking and delivery prediction with Track N Trace®
- Automated trigger-based digital marketing
- Personalized landing pages and microsites
- Cross-channel campaign testing, optimization, analytics and reporting
- Expert support for USPS® promotion registration and execution
BCC will demonstrate and discuss how the joint solution revolutionizes direct mail results during the National Postal Forum in Nashville, TN from April 27-30, 2025 in booth 737. Book a meeting at: https://bccsoftware.com/event/national-postal-forum-2025/.
Chris Lien, EVP Affairs Executive at BCC Software, stated “This strategic partnership empowers Mail Service Providers to become true stakeholders in the mail journey. The MSP’s responsibility isn’t over when they spray the IMb barcode; in reality, it’s just beginning. By combining BCC Software’s postal expertise with MindFire’s OmniChannel capabilities, we’re creating a roadmap for MSPs to transform their value creation strategy for 2025 and beyond, helping lift direct mail response rates 20-30%+ with full attribution.”
David Rosendahl, President of MindFire, added, “Mail Service Providers face urgent challenges with rising postal costs and shifting marketing budgets. This partnership equips MSPs with the roadmap to shift from cost-based to value-based pricing and transform one-off jobs into annuity-type programs. Together, we’re providing the tools and knowledge MSPs need to ask the right questions and demonstrate clear ROI to their clients.”
Learn how this innovative OmniChannel solution can transform your direct mail operations at: https://bccsoftware.com/services/omnichannel-marketing/.
BCC’s solutions are available directly from BCC Software, our parent company BlueCrest, and our partners, including Canon, Crawford Technologies, Direct Logistics, Konica Minolta, Quadient, Racami, Ricoh, Solimar, and Transformations.
About BCC Software, a BlueCrest Company
For over 40 years, BCC Software has been the leader in postal technology. Our suite of desktop, cloud, API, and integrated mailing preparation solutions and data quality services is trusted by thousands of mailers and direct marketers for their robust capabilities. Everything is backed by unlimited access to our legendary team of USPS® Mailpiece Design certified professionals. BCC Software’s expanded technology and personal support all deliver low postage, reduced return mail, and increased efficiency. More information on BCC Software can be found at bccsoftware.com.
2025 BCC Software, LLC. All rights reserved. The following are among the trademarks owned by BCC Software, LLC: BCC Software logo, BCC Mail Manager Full Service™®, BCC Ignite™, and Architect REACH™.
About MindFire
MindFire is an innovative provider of marketing automation technology, specializing in omnichannel campaign management and execution. Their cloud-based platform enables organizations to create, manage, and measure sophisticated marketing campaigns across multiple channels. Visit https://mindfireinc.com/ to learn more.
Media Contacts
BCC Software
Brandon Kalloway
Digital Marketing Manager
bkelloway@bccsoftware.com
MindFire, Inc.
Marketing
Carissa Smith
csmith@mindfiremail.info
