Innovation, Excellence, and Forward Momentum in Music City
Smiles. Connections. Game-changing moments for over 5,700 attendees!. This is What Leading Forward Looks Like. (And best of all, we got to meet Benjamin Franklin himself!)
The National Postal Forum 2025 has wrapped, but the momentum is just getting started. Under the theme of “Leading Forward,” this year’s event in Nashville delivered on every front—innovation, collaboration, and a shared vision for the future of mailing and shipping.
From the moment the doors opened, NPF 2025 set the tone for innovative change and ushering in a new era for the postal industry on the 250th anniversary of the USPS. The event attendance surged to host over 5,700 attendees the largest in over 2 decades, over a third of which were new attendees of NPF, and featured 120 dynamic workshops and sessions designed to equip attendees with the tools, insights, and strategies to thrive in a fast-evolving postal ecosystem. Industry leaders, innovators, and solution providers came together to connect, learn, and chart the course for a more agile and customer-centric future for all spectrums of the mailing and postal industries.
Key Discussion Topics
The BCC Software team had the wonderful pleasure of connecting with hundreds of customers, prospects, industry partners, thought-leaders, and networks at NPF. Conversations covered the gamut, but some of the biggest discussion topics included:
Organizational Utilization Assessments
BCC Software postal productivity and utilization assessments provide thorough, data-driven evaluations of your postal operations. Many of our conversations included detailed discussions about how customers (new and existing) can navigated the optimization of their products. READ MORE
BCC Ignite & Architect Reach
Substantial conversations took place regarding new ways to integrate our software in your current mailing list processing, completely automating customer’s postal presorting and seamlessly accessing the service from anywhere using a secure connection to our hosted servers.
Unified Marketing Integration & OmniChannel
The new, hot topic in direct mail centers around eliminating the traditional barriers between mail preparation and OmniChannel marketing execution. This maximizes the value of every mailpiece— and customer’s campaigns. READ MORE
Maximizing ROI Through Innovation
Booths buzzed with practical advice on boosting response rates, streamlining workflows, and integrating direct mail with digital strategies. Thought leaders like Chris Lien from BCC Software and David Rosendahl of MindFire, Inc. showcased OmniChannel solutions that are already transforming customer engagement. One of the biggest discussion topics this year at National Postal Forum is how to maximize your current ROI. Whether it’s assessing your current workflows and teams, taking advantage of underutilized features in your current software, or finding new ways of maximizing your ROI and response rates, our team is there to give you all the insight you need!
Breakthrough Collaborations
“We had incredible conversations at NPF 2025 about how mail service providers can develop their value strategy for 2025. Seeing so many MSPs interested in moving beyond basic mail tracking to informed delivery campaigns and full OmniChannel integration – exactly why the BCC + MindFire partnership makes perfect sense!”
– David Rosendahl, Co-Founder, MindFire
The power of partnership was on full display, with the BCC + MindFire team spotlighting how service providers can move beyond basic mail tracking to full-spectrum campaigns that drive measurable results.
Customer-Driven Solutions
Acting Postmaster General Doug Tulino welcomed National Postal Forum attendees Monday morning during a keynote address
USPS’s focus on customer-specific strategies—evidenced by over 1,000 signed NSAs in the past year—is setting a new benchmark for responsiveness and relevance in the mailing industry. The keynote highlighted the Postal Service’s sweeping operational overhaul, from modernizing its network, infrastructure, and technology to launching new, market-driven products like USPS Ground Advantage and Priority Mail Next Day.
Electric Energy & Elevated Networking
Whether it was last-minute hallway introductions or high-impact panel discussions, the atmosphere buzzed with ideas and opportunity.
The BCC Software team led by Christopher O’Brien tested your United States Postal Service and OmniChannel knowledge for some fabulous prize giveaways! And what a winning crew it was! When innovative industry leaders come together to maximize the value for our customers, that’s what we call a WIN! Chris Lien, Christopher O’Brien, Sean Hoffman, Mary Krause, Shaun Anderson, Suzanne Bandimere, Jason Voigt, George Vaisey, David Rosendahl, and all the talent that makes this success possible!
And who could forget the crowd-favorite NPF’s Got Talent event—proof that this community not only works hard but knows how to celebrate together!
Inspiring Leaders & Real-World Results
USPS leadership took the stage to share major updates—from improved on-time performance and modernized logistics networks to bold new offerings like USPS Ground Advantage and Priority Mail Next Day. As Juan Nadal, USPS VP of Strategic Sales, emphasized:
“We’re not just offering products—we’re taking the time to understand our customers’ businesses, auditing their needs, and finding the best solutions together. With 1,000 Negotiated Service Agreements (NSAs) signed in the past year, it’s clear our customers are valuing the flexibility, transparency, and tailored solutions we provide. If I made one thing clear, it was that the Postal Service has become more competitive than ever, and that we’re excited to continue collaborating with customers to help them optimize their shipping.”
– Juan Nadal, VP of Strategic Sales at USPS
The Bottom Line: NPF 2025 wasn’t just an event!
It was a movement—a revitalizing experience solidifying the future of the USPS and all those involved in the ever-evolving communications landscape. From first-time attendees to seasoned veterans, everyone left Nashville energized, informed, and inspired to lead forward. This is what progress looks like: collaboration, creativity, and an unrelenting focus on customer value.
As we look ahead, one thing is clear: the future of mail and shipping is not just evolving—it’s already happening and BCC Software is proud to be pioneering in this space.
