Data Points

Data Points with Chris Lien

BCC Software is proud to bring you a new educational video series called “Data Points with Chris Lien”. In these short videos BCC Software President, and well known industry thought leader, Chris Lien brings you interesting facts relating to our industry and provides context to help you understand how these data points impact your business. You can see the very first installment below:

New videos are released on the last Wednesday of each month. Check this page for the latest video and the full series. Don't want to miss one? Follow us: FacebookTwitterLinkedIn

Featured Product
Address Resolution Service


ARS improves upon DPV® technology by using third-party databases to correct address data deemed undeliverable during the typical CASS™ encoding process. The service also appends secondary data, such as apartment numbers, that may be missing or incorrect.

Every address in your database is valuable. When USPS® CASS™ / DPV® processing find that your database contains undeliverable addresses, you can miss out on potential sales opportunities and important client communications. BCC Software’s Address Resolution Services will correct these addresses for you. Simply submit your undeliverable addresses through the Data Marketing Services, and the addresses that ARS can correct will be sent back to you.

See Your Potential ROI by Running Your Records Through ARS With Our ROI Calculator

ARS ROI Calculator


Chris Lien


Chris Lien is president of BCC Software, and has been active in the mailing industry for over 20 years. During that time, he authored several software solutions utilizing Mail.dat for electronic auditing, distribution and logistics planning, palletization, and electronic postage payment. He has been heavily involved in industry associations such as the Association for Postal Commerce, the Association of Marketing Service Providers, Alliance of Nonprofit Mailers, and the IDEAlliance where he is currently serving as a board member. Mr. Lien also currently serves as the elected industry Chair of the Mailers Technical Advisory Committee (MTAC).

Mr. Lien has spoken at numerous conferences and events such as the National Postal Forum, Mailcom, Graph Expo, and many Postal Customer Councils. He is a frequent author of industry articles related to address quality and has hosted many online webinars. Mr. Lien holds a Bachelor of Science degree in computer science from the University of Minnesota.

The insights shared in these videos are excellent resources provided by BCC Software as part of our ongoing industry leadership and advocacy efforts. If you have feedback about this video or topics you’d like to see covered, please let us know at