The Impact of Maintaining Your Contact Data

The Impact of Maintaining Your Contact Data

"Poor data quality can cost companies 15% to 25% (or more) of their operating budget."

Capturing and maintaining accurate customer contact data is critical to businesses of all sizes today. In fact, according to internationally-recognized expert Larry English, founder of Brentwood, Tenn.-based Information Impact International and developer of the Total Information Quality Management (TIQM) methodology, poor data quality can cost companies 15% to 25% (or more) of their operating budget.

This white paper illustrates these costs, as well as identifies specific strategies to keep your customer data complete, correct, and current.

Want to access the white paper? Please fill out the form below.


Impact of Maintaining Contact Data
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