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Quality Data Ensures Your Mail Will Make it to Homes During the Holiday Rush

November 02, 2021

Address data has the power to make or break your deliverability goals.  Ensuring your data is complete, correct, and current is one way you can make sure your holiday mail is reaching your target audience on time and as cost-effective as possible. With the United States Postal Service® (USPS®) urging customers to begin their holiday shopping early this year to avoid predictable service delays, it is imperative that your mail does not get delayed for avoidable reasons.

Solutions from BCC Software

Our data quality solutions allow our customers to validate, review, and update their addresses as needed. BCC Software provides National Change of Address (NCOA) solutions at two levels: NCOALink® FSP and NCOALink LSP. NCOALink FSP, our full-service option, updates customers’ lists using 48 months of data from the NCOA database provided by the USPS. NCOALink LSP, our limited-service option, updates customers’ lists using 18 months of data from the NCOA database at USPS.

Unfortunately, NCOALink is only as good as the information that is provided to them. Nearly 40% of moves each year are not reported to the USPS®, making it impossible for them to be captured in NCOALink. This does not necessarily mean, however, that these recipients cannot be found. To do so, you will need to utilize an additional service like Proprietary Change of Address, or PCOA.

Other address quality services that BCC Software provides include Delivery Point Validation (DPV®) Processing, Rooftop Geocoding, Address Resolution Service, DSF2® Processing, and suppression services. Together, these services help remove undeliverable mail and other waste from the mailstream. This, in turn, improves marketing efficiency and saves customers money.

Necessary address quality services are determined by the type of mailing that is being sent out. While NCOALink is required every 90 days in order to remain compliant and to take advantage of postal discounts, other address quality options can better target the desired recipients. With marketing mail expected to decrease again in the coming year, it is more important than ever to ensure address quality.

Keeping data complete, correct, and current is how you can stay a step ahead of the ever-changing postal regulations. BCC Software’s solutions exist to help our customers stay current and avoid hefty penalties associated with Undeliverable as Addressed (UAA) mail. What are you waiting for? Contact a member of our support team to see how we can help you update your mailing processes and procedures.

A Partner You Can Trust

At BCC Software, we’re committed to helping printers to meet their deliverability goals. With over four decades of industry experience, our team of industry experts is active and involved in advocating for our customers’ needs. Backed by unlimited access to our legendary team of USPS® Mailpiece Design Certified professionals, BCC Software is the smart choice in postal software. To learn more, visit our website at www.bccsoftware.com or by calling 800-624-5234

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