Transform Direct Mail into Powerful OmniChannel Campaigns
Transform your direct mail with OmniChannel campaigns. Bridge physical and digital marketing channels with comprehensive campaign attribution. This unified approach allows you to track, measure, and properly credit conversions across all touchpoints in the customer journey.
The BCC Software + MindFire Offering
The strategic BCC Software and MindFire partnership brings together two industry leaders, enabling mail service providers (MSPs) to maximize the value and impact of every mailpiece. Combining BCC Software’s postal optimization expertise with MindFire’s sophisticated marketing automation platform transforms direct mail with innovative OmniChannel solutions.
Deliver Results and Value
Improve the results and the information you provide customers to create value- and improved margins. Move from a “price per piece” to a “value per campaign” provider.
Efficiency and Scale
Create sophisticated, automated multichannel campaigns at scale. Reduce manual processes and data handling error risk while improving efficiency.
Unified Marketing Integration
Eliminate the traditional barriers between mail preparation and OmniChannel marketing execution. Maximize the value of every mailpiece— and your customer’s campaigns.
Stop Disconnects and Data Silos
Stop the disconnect between mail preparation and marketing outcomes and stamp out the operational inefficiencies data silos create.
The Complete Solution
Transform direct mail from a one-way message into a dynamic, data-driven conversation:
- Postal optimization and address quality management
- Intelligent mailpiece tracking and delivery prediction with Track N Trace®
- Automated trigger-based digital marketing
- Personalized landing pages and microsites
- Cross-channel campaign testing, optimization, analytics and reporting
- Expert support for USPS® promotion registration and execution
Now is the Time to
Bridge Physical + Digital
As postage costs continue to increase, successful mail service providers are pivoting from mail volume to mail value. This joint solution offers the tools and expertise you need to offset postal increases through promotion participation, increase response rates with coordinated digital touchpoints, deliver more value, connect and attribute conversions across all channels for reporting and measurement, and stay competitive.
Business Impact
Our joint OmniChannel solution will impact your business in multiple ways, from streamlining mail tracking and response, to integrating Informed Delivery® information to improving mail file processing and data flows.
Mail Tracking and Response Integration
Integrate BCC Track N Trace® data directly into MindFire’s platform, gain unified visibility into the physical mail journey through USPS® Informed Visibility® tracking, connect mailpiece tracking to digital response tracking for campaign attribution, enable automated status-based digital communications triggering, and create a comprehensive reporting dashboard.
Informed Delivery Integration
Integration with Informed Delivery automates Informed Delivery campaign creation at scale through USPS APIs, enables bulk campaign management for multi-location/franchise operations, streamlines ride-along image and URL management, and integrates campaign performance metrics into unified reporting.
Improve Mail File Processing and Data Flow
With this joint solution, there is a single source of truth for customer data, errors and time spend on data manipulation are reduced and complex multi-location data management is supported.
Accelerate Attribution in Just Three Steps
Getting starting with OmniChannel marketing and transforming your direct mail offerings to an attribution machine is easy.
As part of our BCC Software + MindFire partnership, we’ve teamed up to create a three-step roadmap to accelerate attribution.
We want to make sophisticated OmniChannel marketing accessible and manageable for mail service providers of all sizes. Take the first step today and go beyond Intelligent Mail® Barcodes (IMb).
The Future of Direct Mail is Here
Don’t just deliver mail – deliver results. Contact us today to learn how the BCC Software + MindFire solution can help you bridge physical and digital marketing channels with comprehensive campaign attribution.
