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Elevate Your Mail Services by Delivering More Than Just Mail
Unlock the True Value of Integrated Direct Mail Campaigns
By integrating tracking, automation, and attribution, you can shift from being a cost-based vendor to a value-driven marketing partner—while improving margins, outcomes, and customer loyalty.
Moving Beyond “Mail Per Piece” Pricing
In a market where cost pressures are growing and client expectations continue to evolve, the old pricing model—charging per piece mailed—is no longer enough. Clients aren’t just buying postage or paper; they’re buying results.
To thrive, mail service providers must deliver value in the form of measurable ROI, customer engagement, and marketing intelligence.
This shift is made possible by integrating digital technologies into your mail workflows, allowing you to provide complete OmniChannel campaigns that are trackable, responsive, and data-rich.
Transformational Value Through Integration
When digital tools are incorporated into the direct mail process, the impact is significant—not only for your clients but for your business operations as well. Let’s explore how value is created through each layer of integration.
Managing multi-channel campaigns doesn’t need to add complexity. Integrated platforms and automation reduce manual work and increase scalability.
- Streamline data workflows
Avoid manual errors and inconsistencies with centralized data processing and list management tools. - Automate campaign triggers
Automatically send follow-up emails, texts, or ads based on mail delivery and response signals. - Bulk manage campaigns
Handle regional, franchise, or multi-location mailings from a single dashboard.
Clients expect insight—not just delivery confirmation. When you provide detailed reporting on response rates, engagement levels, and conversion tracking, you become a strategic marketing partner.
- Real-time analytics
Combine physical and digital metrics into one dashboard for a 360-degree view of campaign effectiveness. - Campaign testing and optimization
Help clients refine messaging and design using A/B testing across channels. - True attribution
Connect each conversion to the originating touchpoint—whether it was a mailer scan, a microsite visit, or a phone call.
Clients are looking for smarter marketing—campaigns that not only reach people but move them to act. With digital integration, you can provide that.
- Higher response rates
OmniChannel campaigns regularly boost responses by 20–30% compared to standalone mail. - Increased personalization
Dynamically personalize both physical and digital content for specific audiences and actions. - Strategic insights
Provide campaign performance insights to help clients plan future efforts and justify their marketing investments.
Key Tools in a Value-Driven Mail Campaign
To deliver this kind of performance and insight, integrated campaigns leverage the following technologies and tactics:
Mailpiece Tracking
Use Track N Trace® and USPS® Informed Visibility® to provide delivery prediction and mailstream transparency.
Informed Delivery® Integration
Add digital previews of physical mail into consumers’ daily USPS emails, increasing touchpoints and awareness.
Personalized Landing Pages (PURLs)
Send recipients to unique, trackable destinations for better engagement and data capture.
Automated Triggers
Activate emails, social media ads, and other digital engagements based on mail status or recipient behavior.
Audience Segmentation & Targeting
Use clean, verified data to target customers more precisely and avoid waste.
Serve Clients of All Sizes with Scalable Integration
Whether your clients are small businesses mailing 5,000 pieces or national brands managing franchise locations, integrated campaigns are scalable. Automate Informed Delivery® campaigns, streamline data flows, and support complex distribution needs with one centralized workflow.
This means you can offer high-value services to all clients—without sacrificing operational efficiency or speed.
Why This Matters in Today’s Market
As postage and production costs rise, simply producing more mail is not the path to growth. Instead, successful service providers are shifting their value proposition:
- From: Mail fulfillment
- To: Integrated marketing services
- From: Cost-per-piece model
- To: ROI-based solutions
By delivering integrated campaigns with measurable outcomes, you provide a service that’s both more valuable and harder to replace.
Business Outcomes You Can Expect
Integrating direct mail with digital components unlocks benefits across every part of your organization:
Get Ahead. Stay Ahead.
When clients understand what’s possible with integrated direct mail, they don’t go back. Once they’ve seen campaign reports that include cross-channel attribution and ROI metrics, they begin to expect that level of insight from every marketing partner.