Target your market with pin-point precision
You’ve created exceptional mailers—now ensure they reach the perfect destinations.
With Rooftop Geocoding, you can send communications with unparalleled efficiency, targeting the precise latitude and longitude of each address at the delivery-point level.
Why use Rooftop Geocoding?
Rooftop Geocoding puts the power of targeted and personalized communications into your hands. Here are a few examples of how our customers utilize Rooftop Geocoding to improve their business processes:
Personalize your direct mail by harnessing the power of variable print to put the location closest to each customer on each mail piece
Measure the distance from one address to another known point like flood plains, school zones, and other areas of interest for mortgage and insurance purposes.
Identify geographic concentration within a list to drive plans for specific marketing campaigns and improve your overall ROI.
Rooftop Geocoding is available through BCC Mail Manager™, and LENS®.
Handle mailings with ease
Get Rooftop Geocoding when and how you need it with multiple integration points. It can be employed through LENS®, or BCC Mail Manager™. We return key data that falls into three categories:
Standardized Address
Ability to update your records with standardized addresses that may help reduce undeliverable mail and improve the overall quality of your data.
Latitude and Longitude
Each of your records gets appended with a rooftop-level latitude and longitude – precise enough to identify the exact location of the address.
Supplemental Information
BCC Mail Manager also supplies you with additional information about each record, including indicators if a property is known to be vacant, if an address is a mail receiving agency, and over a dozen other useful data points.
