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| Promotion Name | Start Date | End Date | Registration Period | Mailpiece Type | Details |
|---|---|---|---|---|---|
| Integrated Technology | Choose any start date in 2025 | 6 months from start date | November 15, 2024 – December 31, 2025 | First-Class Mail® & Marketing Mail® | 3% on technology-enhanced mailpieces. |
| Tactile, Sensory, and Interactive | February 1, 2025 | July 31, 2025 | November 15, 2024 – July 31, 2025 | First-Class Mail® & Marketing Mail® | 4% on mail with qualifying elements. |
| Continuous Contact | April 1, 2025 | December 31, 2025 | February 15, 2025 – December 31, 2025 | Marketing Mail® | 3% on follow-up Marketing Mail. |
| Reply Mail IMbA | July 1, 2025 | December 31, 2025 | May 15, 2025 – December 31, 2025 | First-Class Mail® (QBRM only) | 3%–6% on QBRM using IMbA. |
| First-Class Mail Advertising | September 1, 2025 | December 31, 2025 | July 15, 2025 – December 31, 2025 | First-Class Mail® | 3% on First-Class Mail with ads. |
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The following promotions are ADD-ONS – In order to claim an Add-On, you must be eligible for and claim a Promotion (e.g., Integrated Technology). When claiming an Add-On utilize the correct Type A(Add-On) two letter characteristic code. |
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| Sustainability – Add On | January 1, 2025 | December 31, 2025 | October 25, 2024 – December 31, 2025 | First-Class Mail® & Marketing Mail® | 1% discount off at Postage Statement line level. |
| Informed Delivery – Add On | January 1, 2025 | December 31, 2025 | November 15, 2024 – December 31, 2025 | First-Class Mail® & Marketing Mail® | 1% discount off at Postage Statement line level; 0.5% credit to eDoc submitter. |
| View all the resources on USPS.com 🡕 | |||||
January 1 – December 31, 2025
Objective: Integrate digital technologies with mail to enhance customer experiences.
Eligibility: First-Class Mail® letters, cards and flats; Nonprofit USPS Marketing Mail letters and flats; USPS Marketing Mail® letters and flats.
Discount: 3% discount on mailpieces utilizing technology triggers such as augmented reality (AR), QR codes, video in print, near-field communication (NFC), or voice assistant integration.
Key Features: The promotion allows for various technology-driven engagements, including AI-generated content, video-embedded mailpieces, and NFC interactions. Mailers can choose a 6-month period to take advantage of the promotion
Registration Period: Nov 15, 2024 – Dec 31, 2025
Tactile, Sensory, and Interactive (TSI) Promotion
February 1 – July 31, 2025
Objective: Encourage the use of unique, sensory, and interactive elements in mailpieces to increase engagement.
Eligibility: First-Class Mail® letters, cards and flats; Nonprofit USPS Marketing Mail letters and flats; USPS Marketing Mail® letters and flats.
Discount: 4% discount on mailpieces incorporating qualifying tactile, sensory, or interactive features.
Key Features: Qualifying elements include specialty inks (e.g., thermochromic or scented inks), sensory features (e.g., textured papers or sound chips), and interactive elements (e.g., pop-ups, infinite folds). Pre-approval is required for these treatments
Registration Period: Nov 15, 2024 – July 31, 2025
Continuous Contact Promotion
April 1 – December 31, 2025
Objective: Encourage ongoing marketing conversations with customers through follow-up mailings. Mailers are incentivized to send a follow-up that builds on, but doesn’t duplicate, the initial mailing.
Eligibility: USPS Marketing Mail® letters and flats. Nonprofit Marketing Mail letters and flats also qualify.
Discount: 3% discount on follow-up mailings. Be sure to register both the original mailing, and all follow-up mailings to claim this discount.
Key Features: Follow-up mailings must complement the initial message and aim to drive customer behavior. Mailpieces must be pre-approved via the USPS Mailing Promotions Portal
Registration Period: February 15, 2024 – July 31, 2025
Reply Mail IMbA Promotion
July 1 – December 31, 2025
Objective: Encourage mailers to adopt Intelligent Mail Barcode Accounting (IMbA) for faster processing and improved visibility of Qualified Business Reply Mail™ (QBRM).
Eligibility: First-Class Mail® Single-Piece QBRM letters and cards.
Discount: 3% discount for static barcodes, 6% discount for serialized barcodes. Does not work with Add-On discounts
Key Features: IMbA simplifies invoicing and delivery for reply mail, and serialized barcodes offer enhanced tracking and accountability. Pre-approval and setup are required
Registration Period: May 15, 2025 – December 31, 2025
First-Class Mail Advertising Promotion
September 1 – December 31, 2025
Objective: Promote advertising through First-Class Mail pieces by incorporating marketing messages.
Eligibility: First-Class Mail® letters, cards, and flats.
Discount: 3% discount on mailpieces containing advertisements.
Key Features: Mailers must integrate clear marketing messages (e.g., discounts, product announcements, event invitations). Non-marketing content or messages that encourage mail diversion (e.g., “Go paperless”) are not eligible. Pre-approval is required via the USPS Mailing Promotions Portal
Registration Period: July 15, 2025 – December 31, 2025
Work with us to maximize promotions
Step-by-Step Guide to Pre-Approval for USPS Promotions:
- Register on the Business Customer Gateway (BCG):
- Visit the USPS Business Customer Gateway and sign in to your account. If you don’t have an account, you’ll need to create one.
- Once logged in, ensure that you have access to the “Incentive Programs” section, where you will register for promotions.
- Choose the Appropriate Promotion:
- Navigate to the “Incentive Programs” section and select the promotion you are participating in (e.g., Continuous Contact, Tactile, Sensory, Interactive).
- Select the appropriate promotion for which your mailpieces need pre-approval.
- Submit Your Mailpiece for Pre-Approval:
- Go to the Mailing Promotions Portal within BCG. Under the selected promotion, you’ll find an option to submit your mailpiece for pre-approval.
- Upload a digital version (PDF) of your mailpiece for review. You’ll need to include details like:
- The design of the mailpiece.
- Any additional technologies (e.g., QR codes, NFC, augmented reality).
- Specialty treatments (e.g., tactile finishes, pop-ups, or scented elements) if applicable.
- Be sure to include all iterations of your mailpiece (initial and follow-ups if applicable).
- Wait for USPS Review:
- After submission, the USPS Promotions Office will review your mailpiece. This process typically takes around four business days.
- USPS may request revisions or adjustments to your mailpiece if it does not fully meet the promotion requirements. You will be notified via email or the Promotions Portal if changes are needed.
- Receive Pre-Approval:
- Once the mailpiece is approved, you will receive a pre-approval letter or notification within the Promotions Portal.
- Keep this pre-approval letter as proof that your mailpiece qualifies for the discount during the promotion.
- Mailpiece Changes After Pre-Approval:
- If you make significant changes to the design or content of your mailpiece after receiving pre-approval, you may need to resubmit the new version for re-approval.
- Claim Your Discount:
- Once your mailpiece is pre-approved, you can proceed with mailing. Ensure that you file your postage statements electronically and use the correct CCR (Characteristics Code) to claim the discount. For example:
- Continuous Contact: Use CCR Code: CC.
- Tactile, Sensory, and Interactive: Use CCR Code: SS.
- Integrated Technology: Use CCR Code: IT.
- Once your mailpiece is pre-approved, you can proceed with mailing. Ensure that you file your postage statements electronically and use the correct CCR (Characteristics Code) to claim the discount. For example:
- Add-On Discounts (If Applicable):
- If you’re participating in additional promotions like Informed Delivery or Sustainability, you can claim extra discounts (e.g., 1%) by entering the appropriate Type A (Add-On) code during the postage submission process.
- Submit Hardcopy Sample (If Required):
- For certain promotions (like Tactile, Sensory, Interactive), you may also need to mail a physical sample of your mailpiece to the Promotions Office. The instructions and address will be provided within the portal when applicable.
- Track the Approval Status:
- Stay updated by regularly checking the Promotions Portal for any status changes or additional feedback during the review process.
Example Timeline:
- Step 1: Register on BCG and select promotion: 1-2 hours.
- Step 2: Submit mailpiece for pre-approval: 1 day.
- Step 3: USPS review: 4 business days.
- Step 4: Receive approval and claim discount: 1 day.
