Perinton Publishing

Perinton Publishing, a successful mailing and fulfillment facility in Rochester, NY, has an extensive customer base that depends on the timely delivery of periodicals as well as First-Class™ and Standard Mail® letters and flats. This emphasis on mailstream predictability is of particular interest to customers whose jobs are being sent via First-Class Mail®, according to owner Michael Libby.

“If a client is sending something First-Class, they’re obviously willing to pay more for postage,” Libby says. “What they really care about is that their mail gets to the destination on time.” A longtime BCC Software customer and an early adopter of the Intelligent Mail® barcode, Libby was drawn to BCC Software’s Track N Trace® service for its ability to provide detailed reports on the step-by-step delivery progress of a mailing job. Accessible from within BCC Software’s BCC Mail Manager™ solutions, Track N Trace® uses USPS® IMb Tracing™ processing and the IM® barcode to identify each piece within a mailing.

Unlike older Confirm® mail tracking, which was typically used to suggest delivery trends based on sample pieces in a mailing, the IM barcode allows for a unique serial number to be assigned to each mailpiece in a job. With that capability, Track N Trace can provide true insight into the sometimes imprecise mailstream.

Track N Trace: A Winner for Clients

Although outright postal refunds may be uncommon, Libby believes that without the insight into the piece-specific delivery process provided by Track N Trace, the outcome would have been very different.  Customers complain about delivery times all the time, but I definitely would have been in the dark without Track N Trace — and in this case, my customer would have been $2,000 poorer.”

Perinton Publishing now uses Track N Trace with more jobs for more clients. “Any customer with a big mailing who spends a lot on postage really has to use this service,” he says. “Track N Trace is a winner as far as I am concerned.”