Mail Presort Suite
Comprehensive mailing presort software
Reach the same audience, together
Some partnerships are not about a transaction. Strategic Partners are organizations working in the industries we serve, where the value is a shared audience, a joint point of view, and campaigns that carry both names.
Who this is for?
Strategic Marketing Partners serve the same people we do, from a different angle. There is no product overlap to manage and no reseller relationship to administer. This relationship serves as a mutual marketing and cross-promotional relationship where both organizations benefit from incorporation into each other’s marketing programs.
What we do together
Joint webinars
Co-hosted sessions promoted to both audiences, with registrations shared under an agreed data arrangement.
Co-branded content
Research reports, white papers, eBooks, and guides carrying both names, distributed by both parties.
Event collaboration
Shared presence at appropriate conferences, the National Postal Forum, and other industry events, including joint sessions and booth arrangements.
Campaign partnerships
Coordinated multi-channel campaigns built around a shared theme, such as a rate case, a USPS promotion window, or a regulatory change.
Newsletter and audience exchange
Placement in each other newsletters and content channels on an agreed schedule.
Speaking and thought leadership
Our industry affairs team speaks on postal policy, rate cases, and mail quality. Partner subject matter experts appear in our channels in return.
Original research
Highest-performing asset
Joint surveys of a shared audience, published under both names, which is consistently the highest-performing asset in this category.
Why partner with BCC Software
How a strategic partnership starts
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What makes a partnership work
A defined, reachable audience. We need to know who your audience is and be able to reach them. Scale matters less than definition.
Something to say together. The best partnerships come from a shared problem the audience actually has, not from two logos on a slide.
Execution capacity. Someone on your side needs to own delivery. Most partnerships that fail do so because nobody was accountable for the calendar.
Agreement on data. How leads are captured, shared, and used has to be settled before the first joint activity, not after it.
Brand alignment. We work in a regulated space and are careful about what our name appears next to.
Strategic Marketing Partners Already in our Ecosystem
A sample of the complementary brands and organizations already building campaigns alongside BCC Software.
Frequently asked questions
Do we have to pay to be a strategic partner?
No, commitment can be met with reciprocal in-kind marketing activity or promotion valued at an agreed rate, with budget, or with a combination.
How is in-kind value calculated?
Against a published rate card covering newsletter placements, webinar hosting, event sponsorship, speaking slots, and content distribution. Both parties agree the valuation before the plan is signed. We will share the rate card during the planning conversation.
Who owns leads from joint activity?
This is agreed in the partnership plan before any activity runs. The common arrangement is that both parties receive the full registration list for jointly promoted activity, with each responsible for their own consent and compliance obligations.
Can a strategic partner also earn referral commission?
Yes. Strategic Partners who want to refer business can hold an affiliate agreement alongside the strategic partnership and earn on referrals under those terms.
Do you work with organizations that also partner with competitors?
Yes, and most industry associations do. We do not ask for exclusivity. We do ask that our activity is not used to promote a directly competing product.
Have an Idea for a Strategic Partnership?
Tell us about your organization, the audience you reach, and the opportunity you see for us to work together. Whether it’s a joint campaign, webinar, event, research project, or co-branded content, share your idea and our marketing team will explore the potential fit.
Prefer email? Reach us directly at marketing@bccsoftware.com.