• Drive Growth Across Channels

How MSPs and PSPs Can Get Started with OmniChannel Marketing

Get Started Today

Transform Direct Mail into Powerful OmniChannel Campaigns

Direct mail providers of any size can transform into a high-value OmniChannel marketing partner using our proven three-step roadmap. Begin your journey to improved response rates, higher margins, and demonstrable ROI today.

Mail Service Providers (MSPs) and Print Service Providers (PSPs) face increasing challenges: rising postal costs, tightening margins, and clients demanding more measurable results. The solution isn’t simply producing more mail—it’s transforming how you deliver value through that mail. 

We recently announced our powerful joint OmniChannel solution with MindFire. This partnership combines BCC Software’s postal optimization with MindFire’s marketing automation platform, creating a unified approach that bridges physical and digital marketing channels with comprehensive attribution tracking. 

The results speak for themselves:

Boost Response Rates

20%+ increase in response rates

Measure ROI Better

Improved ROI measurement across channels

Track Every Conversion

Enhanced ability to track, measure, and credit conversions

Become a Partner

Transformation from cost-focused vendor to value-creation partner

Let's Discuss OmniChannel Marketing

Watch the Webinar

Watch the step one webinar replay to learn about the three-step roadmap to transform your mail service operation into an OmniChannel marketing provider.

The Three Steps to Attribution Success

The Engine of OmniChannel Marketing
Providing attribution for both online and offline marketing activities is the key capability that drives and demonstrates value for your customers. As you progress through the roadmap steps, you accelerate your attribution capabilities, simultaneously increasing your value while improving customer results.
1
STEP 1

Leverage the IMb and Mailpiece Tracking

Start your “attribution engine” using the Intelligent Mail Barcode (IMb)—something every MSP already uses. Our recent webinar revealed that 25% of attendees hadn’t yet implemented step one, 14% were at step one, and 36% had reached step two.

As a direct mailer, you start the journey of a mailpiece with the Intelligent Mail® Barcode (IMb). In this step, add BCC Software’s Track N Trace® (TNT) intelligent mailpiece tracking to gain:

  • Predictability about mail delivery timing
  • Accountability through detailed reporting
  • Visibility into the mailstream journey
  • Analytics that show which campaigns generate the highest ROI

This positions you as a strategic advisor rather than just a mail producer.

2
STEP 2

Utilize Informed Delivery® and USPS® Promotions

This transformational step opens the door to true OmniChannel marketing by combining mail tracking with USPS® Informed Delivery®. By implementing this step, you’ve already begun your OmniChannel journey. Don’t miss our upcoming webinar: “Fast-Track Your OmniChannel Journey: Shift into Second Gear” on June 5th to learn how to implement step two effectively.

3
STEP 3

Master OmniChannel Marketing with Comprehensive Campaign Efficacy

The final step completes your transformation into an OmniChannel marketing partner with MindFire’s comprehensive campaign efficacy dashboard. This positions you to thrive in today’s competitive landscape with improved response rates, higher margins, and new revenue streams.

View Transforming Mail Value Workflow

Ready to Begin Your Transformation?

Where are you on the three-step roadmap? Whether you’re just starting or want to advance to the next level, our team will guide you through each step of transforming your mail service operation into a high-value OmniChannel marketing provider.