A Look at USPS® Promotions for 2021
The USPS® is again offering six different opportunities for marketers, printers, and mailers to receive discounts on postage by utilizing their promotions in 2021. The available promotions include Tactile, Sensory, and Interactive Mailpiece Engagement; Emerging and Advanced Technology; Earned Value; Personalized Color Transpromo; Mobile Shopping; and Informed Delivery. These promotions are expected to increase the value of direct mail. Each promotion will last between three and six months, with the earliest one beginning February 1, 2021, and the latest ending December 31, 2021.
The USPS has taken steps to make the process for understanding and taking advantage of the promotions more straightforward in 2021 as compared to years past. There is a general guide to participating in the promotions, as well as guides to each individual promotion as well. You can learn more about each – and how to enroll in them – at the USPS website.
These promotions represent an opportunity for mailers to integrate direct mail with new technology as well as print techniques to provide customers with engaging, interactive pieces that improve the ROI of integrated marketing campaigns.
Tactile, Sensory, and Interactive Mailpiece Promotion
Promotion Period: February 1 – July 31, 2021
Registration Period: December 15, 2020 – July 31, 2021
Discount: 2% Off Eligible Postage
Eligible Mail: USPS Marketing Mail® letters and flats, Nonprofit USPS Marketing Mail letters and flats
Contact: tactilesensorypromo@usps.gov
Emerging and Advanced Technology Promotion
Promotion Period: March 1 — August 31, 2021
Registration Period: January 15 — August 31, 2021
Discount: 2% Off Eligible Postage
Eligible Mail: First-Class Mail® letters, cards, and flats, USPS Marketing Mail letters and flats, Nonprofit USPS Marketing Mail letters and flats
Contact: emergingtechpromo@usps.gov
Earned Value Promotion
Promotion Period: April 1 — June 30, 2021
Registration Period: February 15 — March 31, 2021
Expiration Date For Credits: December 31, 2021
Eligible Mail: Business Reply Letter Mail, Courtesy Reply Letter Mail, and Share Mail
Contact: earnedvalue@usps.gov
Personalized Color Transpromo Promotion
Promotion Period: July 1 — December 31, 2021
Registration Period: May 15 — December 31, 2021
Discount: 2% Off Eligible Postage
Eligible Mail: First-Class Mail presort and automation letters
Contact: fcmcolorpromotion@usps.gov
Mobile Shipping Promotion
Promotion Period: August 1 — December 31, 2021
Registration Period: June 15 — December 31, 2021|
Discount: 2% Off Eligible Postage
Eligible Mail: USPS Marketing Mail letters and flats, Nonprofit USPS Marketing Mail letters and flats
Contact: mailingpromotions@usps.gov
Informed Delivery Promotion
Promotion Period: September 1 — November 30, 2021
Registration Period: July 15 — November 30, 2021
Discount: 2% Off Eligible Postage
Eligible Mail: First-Class Mail automation letters, postcards, and flats, USPS Marketing Mail automation letters and flats, Nonprofit USPS Marketing Mail automation letters and flats
Contact: promotion-informeddelivery@usps.gov
