Guest Article: Changing the Game Increases Response Rates

Posted on Sep 5, 2017

By Adam Armstrong, Uluro Twenty years ago, there were only two ways to communicate with someone you could not see in-person: you made a telephone call, or you mailed a letter or postcard. Yet today, even as digital technology fostered the most connected society in human history, it created a swirling clutter of companies and products vying for consumer attention. Marketing and promotional messages are delivered relentlessly via email, websites, texts, and TV commercials....

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R777 Route Code: What Does It Mean?

Posted on Jul 31, 2017

The USPS has recently clarified the meaning of Carrier Route R777, also known as a Phantom Route. This code is used to flag physical addresses that exist but are not eligible for delivery. As straightforward as this may seem, these results do not follow the traditional guidelines used to identify undeliverable  addresses, causing some confusion. With that said, let’s examine how undeliverable addresses are currently identified: BCC Software often recommends a combination...

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Informed Delivery Support Coming Mid August

Posted on Jul 31, 2017

By now, you have heard a lot about Informed Delivery. National Postal Forum solidified this as the “next big thing” for marketers and communicators of all types. And now, you can specify additional images and links for every mailpiece going to a household that has enabled Informed Delivery. What does this mean for BCC Software users? Mail.dat V17-2 contained the first actionable specification from the USPS, and you will see the new, extended abilities in a mid-month web...

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Canadian NCOA Coming Soon to DMS Wizard

Posted on Jul 31, 2017

If you are a Mail Service Provider located near the northern U.S. border, or if you have customers that need to get mail into Canada, getting the correct list prepared and ensuring the mailpieces are received by all of the intended recipients can be challenging. But soon, BCC Software’s Mail Manager will be able to help locate the 1.7 million Canadian moves per year. This means the mail you send will get to the right person at the right address. In the next couple of...

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PCOA Available Through DMS Wizard Coming Later this Summer

Posted on Jul 31, 2017

While thousands of American individuals and families move every day, only 60 percent of these moves are reported to the USPS. So, what about the other 40 percent? BCC Software’s Data Marketing Services Proprietary Change of Address (PCOA) tool will be available through the Data Marketing Services Wizard on BCC Mail Manager later this summer. PCOA is an excellent tool for finding moves that never got filed with the USPS or that go beyond the 48-month USPS standard. It works...

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Top Social Posts for July

Posted on Jul 31, 2017

If you’re not following us on Facebook, Twitter, or LinkedIn, you’re missing out on news and information about BCC Software and important, real-time industry news. Here are the three most popular posts from July: 4 Reasons Mail is Winning in the Internet Age: http://buff.ly/2sMf0ns 5 Things Not to Do in Direct Mail: http://buff.ly/2tl23EN What Makes Mail “Interesting”?: http://buff.ly/2tGUw00 You can click a button below to follow us and have this great content delivered to...

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